Essays about: "Impact of Viral Marketing on SMEs"

Found 1 essay containing the words Impact of Viral Marketing on SMEs.

  1. 1. The Impact of Viral Marketing on Brand Awareness: The Study of SMEs.

    University essay from IHH, Företagsekonomi

    Author : Olga Sobtsenko; Ajdin Hasic; []
    Keywords : Viral Marketing; Brand Awareness; Impact of Viral Marketing on SMEs;

    Abstract : Introduction: Mass marketing techniques have dominated the marketing strategies implemented by companies worldwide. Media such as radio, television, newspapers, direct mail etc. were the ones carrying out the message to the large audience. READ MORE