Essays about: "Impact of advertising on telecommunication"

Found 2 essays containing the words Impact of advertising on telecommunication.

1. 1. Product Differentiation Strategies and Impact of Factors Influencing the Differentiation Process : A Case study of the Mobile Telecom Service Industry of Pakistan

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Yaser Qayyum; [2017]
   Keywords : Product Differentiation; Service Differentiation; Innovation; Customer Satisfaction; Service Quality; Customer Value; Value Added Services; Price; Advertising Promotion; Regulations; Competitive Imitation;

   Abstract : Telecommunication has evolved tremendously from its origin to the present. Competition has grown in the telecommunications industry. One of the idiosyncratic characteristics of the mobile telecom services industry is the offering of homogenous products/services to the whole market, which indicates services being undifferentiated. READ MORE

3. 2. Attitude towards mobile advertising and purchase intention of Swedish customers : A quantitative study on the impact of message content and flow experience

   University essay from Umeå universitet/Företagsekonomi

   Author : Madawa Abeywickrama; Jana Vasickova; [2014]
   Keywords : ;

   Abstract : Due to the rapid technological development in information technologies, and mobile phone industry the usage of smart phone became a new trend consequently leading to more than one billion Smartphone users in the world. One of the most significant characteristic of those users is their growing need to be always connected to the Internet. READ MORE