Essays about: "Impact of fashion on students"

Showing result 1 - 5 of 10 essays containing the words Impact of fashion on students.

1. 1. The Impact of Social Media Marketing on Customer Loyalty

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Matthew Rhodes; Julian Maracic; Tobias Axberg; [2022]
   Keywords : Customer Loyalty; Social Media Marketing Activities; SMMA; Entertainment; Interaction; Trendiness; Customization.;

   Abstract : Background: To date, there have been several studies conducted on how social media marketing affects customer loyalty. However, they have been narrowed down to specific areas, such as luxury fashion, the airplane industry, and so on. Therefore, there is a literature gap on how social media marketing affects customer loyalty in general. READ MORE

3. 2. Does The Content Format Matter? : A study of how Social Media Micro-Influencers’ content format persuades the followers’ information processing route in the Engagement and Purchase Intention

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Chathushee Purnima Jayamila Horanage; Miia-Riikka Hautala; [2021]
   Keywords : Social media micro influencer; content format; persuasive messaging; engagement; purchase intention; Fashion beauty industry;

   Abstract : The increased importance of social media influencers in marketing activities has been evident in recent years. The purpose of the thesis was to understand the cognitive processing of social media micro influencers’ content and the resultant behavioral outcome of follower engagement and purchase intention. READ MORE

4. 3. Impact of Environment-related CSR Activities on Consumer Perception and Purchasing Behaviour in the Global Fashion Industry: A Case Study of “Traditional” and “Sustainability-Driven” Firms - H&M and Tentree

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Sarah Asif; Moen Asif; [2020]
   Keywords : Corporate Social Responsibility; CSR; Consumer Perception; Consumer Purchasing Behaviour; Fast Fashion; Sustainable or Slow Fashion; Sustainability; Business and Economics;

   Abstract : The purpose of this study is to investigate the difference in consumer perception of and purchasing behaviour towards two different categories of companies (“traditional” fast fashion brands and “sustainability-driven” sustainable/slow fashion brands) and their environment-related CSR activities in the global fashion industry. The primary objectives of this paper are to determine if “sustainability-driven” fashion companies are perceived as more genuine and trustworthy with regards to their environment-related CSR activities, and how this impacts consumer purchase behaviour. READ MORE

5. 4. Customer’s Understanding of Fast Fashion Firm’s Sustainability Work

   University essay from Karlstads universitet/Handelshögskolan (from 2013)

   Author : Linnea Lång; Sara Forsberg; [2020]
   Keywords : Sustainable Development; Corporate Social Responsibility CSR ; Sustainability Reporting; Business Ethics; Sustainable Customer Behaviour;

   Abstract : In today's society, the levels of consumption are higher than ever, and we live in an era where sustainable development needs more attention. Fast fashion firms, in particular, have a negative impact on the situation, and customer’s consumption of clothes has resulted in several threats for the planet. READ MORE

6. 5. Factors influencing the intention to perform in-store recycling : A qualitative study applying the Theory of Planned Behaviour to the Swedish fashion industry

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Evelina Arvidsson; Vera Kling; [2018]
   Keywords : Recycling; In-store recycling; Clothing recycling behaviour; Clothing disposal behaviour; Theory of Planned Behaviour;

   Abstract : Background: Due to the fashion industry being one of the most polluting industries in the world with more clothing than ever being thrown away, attention has been brought to the need for more sustainable clothing behaviours. Therefore, the in-store recycling boxes have been introduced as an alternative for recycling. READ MORE