Essays about: "Impact of market communication"

Showing result 1 - 5 of 191 essays containing the words Impact of market communication.

1. 1. The Impact of Trust, Loyalty and Price Value on Purchase Intentions for Consumer Durables in Sri Lanka and Pakistan

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Fahad Ayub; Buddika Mantilake; [2024]
   Keywords : Purchase Intentions; Consumer Durables; Trust; Loyalty; Price Value; Sri Lanka; Pakistan;

   Abstract : This thesis investigates the nuanced factors influencing purchase intention and loyalty within the consumer durables markets of Sri Lanka and Pakistan. The study focus its attention on the trust and price value as main ingredients for purchase intention and loyalty while focusing on other environmental factors affecting consumer decision making efforts. READ MORE

3. 2. Competing for the Curb: A Study of the Impact of Ride-Hailing Companies on Traditional Taxi Services

   University essay from Göteborgs universitet/Graduate School

   Author : Hampus Johansson; Sebastian Leijen; [2023-07-19]
   Keywords : Transportation Network Companies TNC ; Internet of Things IoT ; Business Model Canvas BMC ; Business Model Innovation BMI ; Transformation;

   Abstract : In the bustling streets of Sweden, the emergence of Transportation Network Companies (TNCs) has shaken up the taxi industry, leaving incumbents grappling with the need to adapt their business models. While previous research has explored this phenomenon in other parts of the world, little is known about its impact in Sweden. READ MORE

4. 3. DIRECT-TO-COMSUMER MODEL IN THE AUTOMOTIVE INDUSTRY The impact of transition to a direct-to consumer business model by an incumbent manufacturer on its retailers: a case study of Volvo Cars

   University essay from Institutionen för tillämpad informationsteknologi

   Author : Chandraprabha Jha; [2023-02-01]
   Keywords : direct-to-consumer; digital transformation; automotive; retailer; retail strategy; automotive retail strategy;

   Abstract : Digitalisation has enabled and shown the opportunity to car manufacturers. They are transforming themselves and a by-product of change is the transformation of their business model. Digital technologies have enabled manufacturers to connect directly with consumers. READ MORE

5. 4. Impacts of Covid-19 on Cooperatives in Sweden : a Case Study of Arla Foods

   University essay from SLU/Dept. of Economics

   Author : Farhana Sultana; Nourhan Raafat Moustafa Abdelsalam; [2023]
   Keywords : Cooperatives; Covid-19; Covid-19 pandemic; resilience; strategy; internal governance; decision making; economic Impact; crisis management; crisis decision-making framework;

   Abstract : Different organizations face diverse challenges to survive during Covid-19. Rare external disruptions due to natural causes such as pandemics affect a company's ability to continue operations, from obtaining raw materials from suppliers to delivering finished products directly to the market. READ MORE

6. 5. Beyond the Pandemic: Exploring Quiet Quitting and Job Satisfaction : A qualitative research exploring job satisfaction in “the new workplace”

   University essay from Jönköping University

   Author : Sara Landin; Sanel Hadzic; Jonathan Biregeyi; [2023]
   Keywords : Quiet quitting; Job satisfaction; post-pandemic; OCB; two-factor theory; Theory X Y;

   Abstract : Background: The COVID-19 pandemic reshaped part of the labor market, causing an increase in remote work and consequently the rise of “quiet quitting”. Quiet quitting refers to when an employee does the bare minimum at work, and the specific reasons for its rise, vary, however, there is reason to believe that remote work can be a contributing factor due to its effect on social connections and motivation. READ MORE