Essays about: "Impacts of Social Listening"
Found 3 essays containing the words Impacts of Social Listening.
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1. Emergence of Strategy in Practice: Strategizing Processes of Communication Practitioners
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : Despite increased interest for process-oriented and complexity driven research in strategic communication, much research is still based on traditional definitions and assumptions of strategy and communication. This is problematic, since research increasingly suggests that organizations are constituted bottom-up through interactions and communication, where strategy is influenced and co-created throughout organizations. READ MORE
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2. The Community-Centered Solution to a Pandemic : Risk Communication and Community Engagement for Co-Production of Knowledge in Health Emergencies and Infodemic Context
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : This research explores how community-centered solutions facilitate the success and ownership of the response actions to deal with a public health emergency, such as the Covid-19 pandemic. When an outbreak or a hazard impacts a group of people, there is a strong need for communication in order to be able to access to the right information that takes people to make the correct decision and thus to take a protective action to be safe. READ MORE
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3. Listen, Learn, Leverage : How Social Listening Enhance Organizations’ Marketing Strategies
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background Social media has increased tremendously in users during the last years, which consequently has transformed the way people create, collaborate and communicate information. Given the wide usage, the opportunity for businesses to listen and analyze consumers' opinions online has increased. READ MORE
