Essays about: "Implications and Drivers."

Showing result 1 - 5 of 147 essays containing the words Implications and Drivers..

  1. 1. Real vs Reel: Drivers of Consumer Engagement in Online Brand Communities. A Netnographic Study on Red Bull’s Facebook Brand Page

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Moa Lind; Malin Morup; [2024-02-12]
    Keywords : Consumer engagement; online brand communities; social media; netnography; authenticity; disengagement; relationship marketing;

    Abstract : Online brand communities contribute to companies by being a digital extension of the brand, enabling a diversified complementary market, and constituting a driving marketing force through consumer engagement. However, with great opportunities comes also great responsibilities, and its challenges. READ MORE

  3. 2. Buildings in the Digital Era : An Explorative Study of Digital Twins in the Built Environment

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Siw Kristine Kästel; Joanna Wallén; [2024]
    Keywords : Digital Twin DT ; Arcitecture; Engineering and Construction AEC industry; Digitization; Building Information Modeling BIM ; Facility Management FM ; Operation Management O M ; Digital Tvilling; Fastighetsbranschen; Fastighetsförvaltning; Byggnadsinformationsmodeller BIM ;

    Abstract : In recent years, digital twins (DT) have gained traction in enhancing operation and maintenance procedures across various industrial sectors, such as manufacturing, energy, and aerospace. Yet their utilization remains more limited in the built environment. READ MORE

  4. 3. INTERNAL COMMUNICATION AND COWORKERSHIP, IMPLICATIONS FOR DIGITAL TRANSFORMATION. A qualitative case study at Volvo Trucks, exploring coworkership through self-determination theory

    University essay from Institutionen för tillämpad informationsteknologi

    Author : André Andersson; Wiebke Weiland; [2023-11-22]
    Keywords : Coworkership; Self-Determination Theory; Employee Engagement; Internal Organisational Communication; Case Study; Digital Transformation; Template Analysis;

    Abstract : Employee engagement is essential for companies' success, competitiveness and for handling large scale organisational changes. Specifying the barriers and drivers for employee engagement is therefore necessary to handle major organisational changes, such as digital transformation. READ MORE

  5. 4. To Adopt or Not to Adopt, That is the Question: An Analysis of Drivers and Barriers for Adoption of Virtual Fitting Rooms in the Swedish online fashion retail market

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Linn Karlsson; Elin Skarin; [2023-09-22]
    Keywords : Virtual Fitting Rooms; sustainability; online returns; technology adoption; resistance to adoption; consumer behavior;

    Abstract : The immense increase in returns amongst Swedish online fashion retailers has given rise to severe challenges, not least from a sustainability perspective. Several studies have shed light to Virtual Fitting Rooms (VFRs) as a potential solution for reducing online returns. READ MORE

  6. 5. AI for innovators - An exploratory study on the application of Artificial Intelligence as a supportive tool in the innovation process

    University essay from Göteborgs universitet/Graduate School

    Author : Mauro Campus; [2023-07-19]
    Keywords : Innovation; Innovation Drivers; Stages of Innovation; Innovation Models; Innovation Process; Artificial Intelligence; Industry 4.0 and Artificial Intelligence; Machine Learning; Deep Learning; Generative AI; Artificial Intelligence in Business; Artificial Intelligence and Innovation;

    Abstract : The technological evolution we are experiencing nowadays has impacted many businesses and industries. In this sense, one of the most influential technologies is certainly Artificial Intelligence, which especially in recent months has been at the centre of numerous debates. READ MORE