Essays about: "Importance of Information Technology towards marketing"

Found 3 essays containing the words Importance of Information Technology towards marketing.

  1. 1. Corporate Social Responsibility : A genuine comittment or just good adverising

    University essay from Uppsala universitet/Teologiska institutionen

    Author : Helen Ekholm Piper; [2015]
    Keywords : corporate social responsibility CSR;

    Abstract : The importance of corporate social responsibility (hereinafter referred to as CSR) is on the rise, and more and more companies are engaging in activities such as cause-related marketing, employee volunteering and/or corporate philanthropy, commonly referred to CSR programmes. More than 80 % of Fortune 500 companies deal with CSR issues in the United States. READ MORE

  3. 2. Environmental Performance in Customer Communications

    University essay from Lunds universitet/Produktionsekonomi

    Author : Stephanie Gardner; Anna-Karin Olsson; [2014]
    Keywords : Environmental efforts - sustainable supplier - brand image - environmental communication - marketing tools – LCA – DfE - code of conduct - sustainability report –sustainable supply chain - customer demand.; Technology and Engineering;

    Abstract : Corporate environmental efforts are now valued higher than ever and need to be communicated to customers in a successful manner. Companies today wish to promote themselves as sustainable and use environmental performance to obtain competitive advantages. READ MORE

  4. 3. Future Communication Channels in China - A Case Study at Sandvik Mining and Construction in China

    University essay from Lunds universitet/Produktionsekonomi

    Author : Jakob Johansson; [2011]
    Keywords : Technology and Engineering;

    Abstract : Purpose: The Chinese mining industry is the third biggest in the world in terms of scale and magnitude. Due to the growing importance of the Chinese market, Sandvik Mining and Construction is investing heavily in China. As a result, there is a need for a new marketing plan for China. READ MORE