Essays about: "Importance of NEWS CHANNELS"

Found 5 essays containing the words Importance of NEWS CHANNELS.

  1. 1. Digital Sports Sponsorship : The Impact of Digital Communication Channels on Sponsorship Relationships

    University essay from Umeå universitet/Företagsekonomi; Umeå universitet/Företagsekonomi

    Author : Yannik Felix Frisch; Jaakko Alarik Tawast; [2019]
    Keywords : Sponsorship; Digitalisation; Consumer Co-Creation; Engagement; Relationship Marketing; Social Media Marketing;

    Abstract : Supporters and spectators of sports club matches are often exposed to advertising of sponsors of the respective club. The most common exposure is to billboard ads, such as, e.g. LED screens on the side of the football pitch, the logo of sponsors embedded in the ice of an ice hockey rink or the logo of the sponsor on the athletes' jerseys. READ MORE

  2. 2. 'The Hate in Our Midst' : The 2017 Unite the Right Rally and Representations of Voice, Race, and Emotions in CNN International and Al-Jazeera English 

    University essay from Stockholms universitet/JMK

    Author : Nadja Schaetz; [2018]
    Keywords : global television; Unite the Right rally; representation; emotions; voice; race; racism; strategic ritual of emotionality; media;

    Abstract : Although the 'affective turn' in social sciences lead to a new understanding of the effects of emotions on society, the role of emotions in media remains scarcely researched. Purpose of this study is to shed light on emotions in global television news and the ways in which gendered and racialized power relations may shape, and may be shaped by, emotional practices and discourses. READ MORE

  3. 3. Perception of Intrusiveness and Advertising Clutter in a Mobile News Feed - A Comparative Study of Native Advertising and Mobile Display Advertising

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Astrid Berge; Louise Gabrielsson; [2017]
    Keywords : Advertising Clutter; Intrusiveness; Mobile Advertising; Native Advertising; Mobile Display Advertising;

    Abstract : The mobile device is quickly becoming one of the most important advertising channels, due to its status as one of the most essential tools in our daily routine. However, mobile advertising is associated with a widespread advertising avoidance, mainly driven by the intrusiveness of ads and advertising clutter. READ MORE

  4. 4. Media business transformation based on information technology : A pilot study of three Swedish newspapers

    University essay from

    Author : Samin Sadat Alavioon; [2017]
    Keywords : media business transformation; online newspaper; information technology;

    Abstract : The newspaper industry has been transformed after the emergence of information technology. According to the transformation of media businesses by technology advancement this study realizes the importance of opportunities and threats brought by new information technology in the newspaper industry. READ MORE

  5. 5. Evening Tabloids : Enhancing Brand Equity Through Extensions in Alternative Media Channels

    University essay from Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management); Högskolan i Jönköping/IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Staffan Kollander; Carl Lejon; [2007]
    Keywords : Marketing; media; evening tabloids; branding; brand equity;

    Abstract : Introduction: The evening tabloids in Sweden have been going through a change towards moving into alternative media channels during the last decades. It is essential to capitalize on the evening tabloids strong brands in order to enhance growth and to stay in the top of the tough competition. READ MORE