Essays about: "Importance of good company"

Showing result 1 - 5 of 175 essays containing the words Importance of good company.

1. 1. Employer bradning pre- and post the COVID-19 pandemic : Attracting highly skilled talent in the technology industry

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : Ellen Persson; Tintin Fredriksson Stark; Mercedes Scheible; [2023]
   Keywords : Employer branding; COVID-19; HR; Ambler and Barrows framework; recruiting;

   Abstract : Background: Employer Branding is a relatively new concept stemming from concepts of HRM, however, the conceptualization has not yet been applied to current changes arising with the COVID-19 virus. Ambler and Barrow (1996) introduced their three-dimensional framework. READ MORE

3. 2. Informal Knowledge Sharing : Grasping the Complexity of Sharing Knowledge in Ericsson’s Software Development

   University essay from Linköpings universitet/Projekt, innovationer och entreprenörskap

   Author : Arvid Wittwång; Amanda Perlind; [2023]
   Keywords : Knowledge; Knowledge Management; Knowledge Sharing; Informal Knowledge Sharing; Knowledge Sharing Culture; Information; Electronic Knowledge Network; Digital Tools; Software Development; Product Development; Ericsson; Cloud RAN; 5G; Case Study; Multi-Grounded Theory; Grounded Theory;

   Abstract : Many organizations have realized the importance of managing what they know in a proper way, with the sharing of knowledge as one of the most central aspects. However, the practices of knowledge sharing are seldom fully understood, and thus implementations of technical systems intended to improve knowledge sharing have less effect than expected. READ MORE

4. 3. Beyond Borders: The Ability of FMCG Companies Leveraging their Internal Capabilities Internationally

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Olli Autere; Jacob Sandnes; [2023]
   Keywords : Internationalization; Internal capabilities; go-to-market strategy; External factors; product success; Business and Economics;

   Abstract : The advent of globalization has emphasized the importance of effective internationalization strategies for Fast-Moving Consumer Goods (FMCG) companies. This research seeks to explore the internal capabilities of FMCG firms, examining how they can be refined, developed, and utilized for more effective internationalization. READ MORE

5. 4. Sustainability and Customer Values as Part of Strategic Marketing : A Focus Group Study Exploring What Customers Value in a Sustainable FMCG Product

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Matilda Schill; Ebba Flykt; [2023]
   Keywords : sustainability; FMCG products; customer values; behaviors; marketing; hållbarhet; “FMCG”-produkter; kundvärderingar; beteenden; marknadsföring;

   Abstract : This is a focus group study to explore the marketing process for a start-up company about to develop and launch a sustainable razor. In this process, understanding what the customers value in a sustainable product for daily use, such as razors, and how to apply this in the marketing process is of great importance. READ MORE

6. 5. Source of Information & Credibility of Information's impact on Customer Online Trust : In the context of non-testable, non-returnable products online

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Michaela Fransson; Annie Bennesved; [2023]
   Keywords : Source of information; credibility of information; customer online trust; online shopping; D2C;

   Abstract : Designing a good customer relationship is important for a company to function and trust plays a major role when building customer relationships. The importance of this becomes more highlighted in the context of non- testable, non-testable products online since the customer cannot evaluate anything physically beforehand. READ MORE