Essays about: "Importance of law in marketing"

Showing result 1 - 5 of 9 essays containing the words Importance of law in marketing.

  1. 1. Addressing the Digital Forensic Challenges Within Modern Law Enforcement : A study of digital forensics and organizational buying behavior from a DF-company perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Johan Brandt; Oscar Wärnling; [2020]
    Keywords : ;

    Abstract : Today’s law enforcement agencies are presented with challenges regarding how to navigate the rapidly changing technical landscape. The proliferation of digital devices in society has presented opportunities for modern criminals, resulting in substantial changes in criminal behavior. READ MORE

  3. 2. Succeeding on the Market: Building B2B Brand Image and Brand Strength to establish a valuable brand

    University essay from Lunds universitet/Juridiska institutionen

    Author : Marie Svensson; [2012]
    Keywords : Administrative Law; Trademarks; Brand Equity; Law and Political Science;

    Abstract : In today’s society, the relative superiority of a product is not enough to guarantee its success on a marketplace. Rapid economic development rates and advancing technology has led to a more competitive global market. READ MORE

  4. 3. The Freedom to Provide Services and the Right to Establishment -V- The Right to Strike

    University essay from Lunds universitet/Juridiska institutionen

    Author : Thomas Welin; [2009]
    Keywords : EG-rätt; Law and Political Science;

    Abstract : The purpose of this thesis is to describe and analyse the problems surrounding the conflict between fundamental rights and common market freedoms, as they appear in the Laval and Viking judgements. The overall question that this work intends to answer is when a collective action undertaken by trade unions of a Member State for curbing the freedom of an undertaking to enter the market of another Member State is legitimate or illegitimate under Community law. READ MORE

  5. 4. The accuracy of customer reward program as loyalty marketing tool

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Philip Law; [2008]
    Keywords : loyalty marketing; customer reward program; loyalty; loyalty schemes; loyalty card; CRM; Customer Relationship Management; Tesco; Clubcard; kundlojalitet; lojalitetsprogram; marknadsföring ;

    Abstract : Today Tesco is not only the UK’s largest grocer, but also the world’s most successful internet supermarket (Humby and Hunt, 2004, pg 1). The Tesco Clubcard is widely considered to be a pioneer and success story in loyalty marketing, helping to propel Tesco to be the number one supermarket retailer in the UK (Tapp, 2005, pg 176). READ MORE

  6. 5. Marketing Management in China : MBA thesis in marketing

    University essay from Institutionen för ekonomi

    Author : Antonio Fonduca; [2007]
    Keywords : business; relations; Sino-Western; China; consumer; guanxi; negotiation; culture;

    Abstract : This study has been written to increase our knowledge about Sino-Western business relations and to understand how to successfully embark in China. It aims to create a deeper context understanding of the Chinese consumer and the Chinese market – in order to successfully manage your business in China. READ MORE