Essays about: "Importance of marketing mix international business"

Found 4 essays containing the words Importance of marketing mix international business.

1. 1. Cultural Impact on Standardization/Adaptation of the Marketing Mix - A Qualitative Study on MNEs in the Sportswear Industry

   University essay from Göteborgs universitet/Graduate School

   Author : Matilda Arvidsson; Ruben Strandberg; [2022-07-05]
   Keywords : The Integration-Responsiveness Framework; Globalization; Localization; Standardization; Adaptation; Cultural Difference; Marketing Management; International Marketing;

   Abstract : In order for an international business to grow and secure competitive advantages, firms have to exploit and expand to new markets and pinpoint the importance of international marketing. Local market demand is highly related to cultural differences and consumer preferences which raises the dilemma whether firms should adapt their marketing mix to the new local market or use a cost-effective standardized model that is based on their host market. READ MORE

3. 2. Sustainability Marketing : Sustainability Marketing on the Chinese Market

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Aida Licina; Hannah Radtke; Charlotte Johansson; [2018]
   Keywords : Sustainability; Sustainability Marketing; Sustainability marketing mix; Sustainability in China; Swedish Companies;

   Abstract : It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. READ MORE

4. 3. Standardizing or adapting the marketing mix across culture : a study case: Agatha

   University essay from Sektionen för ekonomi och teknik (SET)

   Author : Elise Meyer; Ingrid Bernier; [2010]
   Keywords : ;

   Abstract : Title: Standardizing or adapting the marketing mix across culture Authors: Ingrid Bernier and Elise Meyer Supervisor: Jean-Charles Languilaire Level: Bachelor Thesis in Business Administration, Marketing Key words: Culture, international marketing, marketing strategies, standardization and adaptation Purpose: Compare two strategies, standardization and adaptation, to show how companies manage cultural differences. Method: Our research method is a descriptive one. READ MORE

5. 4. The Influence of Marketing Mix on Swedish Consumers’ DecisionMaking-A Study of Haier Home Appliance Company

   University essay from Akademin för hållbar samhälls- och teknikutveckling

   Author : Xiaochen Wang; Xiaoran Wang; [2009]
   Keywords : ;

   Abstract : The increase in international business and global corporations have changedtraditional way to do business, including marketing research and havestimulated the needs for international marketing research, which is to gatherdata about customers in international markets, and to monitor trends in thesemarkets, as well as to conduct research to help decision maker to choose theappropriate strategies. (David and George, 2001)The increase in the globalbusiness has highlighted the importance of the problems related tointernational research. READ MORE