Essays about: "Impulse buying behavior"

Showing result 11 - 15 of 18 essays containing the words Impulse buying behavior.

1. 11. Hedonic Motives: Influencing players’ impulse buying purchases of virtual goods

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Hristiana Dyulgerova; Paraskevi Devreli; [2019]
   Keywords : impulse buying; impulse purchases; video games; virtual goods; free-to-play games; Business and Economics;

   Abstract : Thesis purpose: This thesis aims to investigate the broad and well-established phenomenon of impulse buying from a different and unexplored angle. Furthermore, it seeks to explore if players purchase virtual goods on impulse. READ MORE

3. 12. Do you give in to your inner shopaholic? : A study of influencers impact on consumers mobile impulse buying behavior

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Erica Blomqvist Eriksson; Rebecca Järkemyr; [2018]
   Keywords : Social media marketing; Instagram; Influencer; M-shopping; Impulse buying behavior;

   Abstract : Influencer marketing has become a significant marketing tool for companies since the profession as an influencer is emerging. Especially on Instagram as it is one of the biggest social media platforms for influencers. This results in a change for followers also being consumers since more products are being marketed through Instagram. READ MORE

4. 13. Effects of Personality traits (Neuroticism, Agreeableness, Extraversion, Conscientiousness) on online impulse buying : Moderating role of hedonic motivation

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Habib Ur Rehman; Kazi Iftakher Manjur; [2018]
   Keywords : Neuroticism; Agreeableness; Extraversion and Conscientiousness on Online Impulsr buying: Moderating role of hedonic motivation;

   Abstract : Effects of neuroticism, agreeableness, extraversion, conscientiousness in online are affecting consumer impulse buying behavior are important to explore because it directly impacts the consumers individually. The objective of this study is to find out the role of demographics and personality traits of a consumer in shaping their online impulse buying behavior. READ MORE

5. 14. The Triggers of Buyers Regret of Impulsive Purchases

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Oliver Esterhammer; Jiahao Huang; [2017]
   Keywords : impulse purchasing; post purchase behavior; post purchasing regret; impulse buying; consumer behavior;

   Abstract : Attention on impulsive buying behavior has been increased from both researchers and marketers, as the negative consumption experience resulting from this unplanned buying could harm the business severely in terms of brand building, reputation as well as a loss of customer. By reviewing previous literatures, we have identified that there is still little research about the post-consumer behavior of impulse purchases, namely on consumers’ regret triggered from what they have bought impulsively. READ MORE

6. 15. The influence of culture on impulse buying : A cross-cultural study on impulse buying

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Tram Nguyen; Özden Aylin Cakanlar; [2016]
   Keywords : Impulsive buying; culture; power distance; individualism collectivism; uncertainty avoidance; masculinity femininity.;

   Abstract : Background: Impulse buying is increasingly grown and it creates up to 80% of all purchases in certain low involvement product categories. In Sweden, a Swede can spend 20000SEK a year for impulse shopping in average. On the other hand, impulse buying is calculated to be strongly grown in the emerging markets such as Vietnam and Turkey. READ MORE