Essays about: "Impulse purchases"

Showing result 11 - 14 of 14 essays containing the words Impulse purchases.

  1. 11. Drivers and motivations for second-hand shopping : A study of second-hand consumers

    University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Author : Frida Haraldsson; Sonja Peric; [2017]
    Keywords : Second-hand shopping; consumer behavior; ethical consumerism; social environment; lifestyle; voluntary simplicity; self-concept; motivations;

    Abstract : In recent years, second-hand products have received more attention and the demand for secondhand products has increased. In line with the demand for second-hand products, ethical consumption has also increased. There have been earlier studies done on ethical consumption and the drivers of its consumers. READ MORE

  3. 12. The influence of culture on impulse buying : A cross-cultural study on impulse buying

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Tram Nguyen; Özden Aylin Cakanlar; [2016]
    Keywords : Impulsive buying; culture; power distance; individualism collectivism; uncertainty avoidance; masculinity femininity.;

    Abstract : Background: Impulse buying is increasingly grown and it creates up to 80% of all purchases in certain low involvement product categories. In Sweden, a Swede can spend 20000SEK a year for impulse shopping in average. On the other hand, impulse buying is calculated to be strongly grown in the emerging markets such as Vietnam and Turkey. READ MORE

  4. 13. The Influence of Store Atmosphere on Shoppers’ Impulse Purchasing Behavior

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Xue Fei Liu; Peiwen Jiang; [2014]
    Keywords : SIBA; Impulse Purchasing Behavior; Store Atmosphere; Business and Economics;

    Abstract : Background The forms of retailing can be divided into store retailing and non-store retailing. It is necessary for retailers who base their business in the fixed locations to conduct in-store marketing in the physical environment to enhance sales performance. READ MORE

  5. 14. Teenage girls aged 13 to 15 and their impulse consumption of clothes "All my purchases are impulse purchases!"

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Sanna Britsman; Kristina Sjölander; [2011-06-16]
    Keywords : Impulse consumption; Shopping; Teenage girls; clothes;

    Abstract : .... READ MORE