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1. 1. Country living in a Horse society : A study to identify a suitable target group willing to invest in an equestrian lifestyle

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Sophie Carlen; Ina Inborr; [2014]
   Keywords : Marketing mix; Needs; Demands; Equestrian; Target group; Lifestyle;

   Abstract : Background & Problem: Equestrian is the second largest youth sport in Sweden. Many young people struggle to maintain their avocation growing older. The common issue is the fact that it is one of the most expensive sports to perform, which implies large investments and spendings that is difficult to manage as a young adult. READ MORE