Essays about: "Inbound activities"
Showing result 1 - 5 of 17 essays containing the words Inbound activities.
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1. Managing knowledge and innovation as a startup : A study on how Swedish tech startups work with knowledge management in order to utilize inbound open innovation
University essay from Uppsala universitet/Företagsekonomiska institutionenAbstract : Swedish tech startups are at the forefront of innovation and growth. Startups however often face challenges in knowledge management, due to their fast paced growth. The purpose of this study is to explore how Swedish tech startups work with knowledge management in order to utilize inbound open innovation across a company. READ MORE
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2. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.
University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhetAbstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE
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3. Enhancement of in- and outbound logistics flows : A case study at Dagab Inköp & Logistik AB
University essay from Jönköping University/IHH, Centre of Logistics and Supply Chain Management (CeLS); Jönköping University/HälsohögskolanAbstract : Background: In today's competitive and dynamic market, companies are trying to find new ways of changing their warehousing and logistics operations to increase the value for customers. Inbound and outbound logistics flows are key channels within warehouses as these encompass activities such as planning and scheduling which align with the flow of goods between enterprises and external associates, i. READ MORE
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4. Walking the tightrope of Open Innovation- A study of barriers and the individual’s behaviour in the transition phase
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The open innovation process is complex and requires adoption throughout to be successful and much has been accounted for in the initial stages, the front-end. However, research calls for a better understanding of the back-end, meaning the downstream activities of the organisation. READ MORE
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5. The influence of design agencies (as a form of inbound open innovation) on organisational learning
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : This thesis investigates the under-researched relationship between open innovation (OI) and organisational learning (OL). It addresses questions on how design agencies (DAs) (as a form of inbound OI) influence their client company’s OL process. READ MORE