Essays about: "Inbound marketing"

Showing result 1 - 5 of 17 essays containing the words Inbound marketing.

1. 1. How can B2B companies optimize their marketing and sales efforts in the customer journey with digital means? : A case study with a Swedish manufacturing company.

   University essay from Högskolan i Halmstad/Akademin för företagande, innovation och hållbarhet

   Author : Lisa Svensson; Sanna Eriksson; [2022]
   Keywords : Data-driven Marketing; B2B Customer Journey; B2B Sales Funnel; B2B Sales Management; Digital Inbound Marketing; Digital Content Marketing; Growth hacking;

   Abstract : Rapid digital transformation, accelerated by covid-19 and a younger, more digital workforce, has changed the B2B sales environment affecting customer behavior, business practices and technologies. To adapt to this change B2B companies need to create new endeavors that connect marketing and sales activities, and identify how these can be efficiently enhanced by technology and digital tools. READ MORE

3. 2. Talk about value, not product... : The solution to widen the sales pipeline?

   University essay from Umeå universitet/Företagsekonomi

   Author : Malin Väringstam; Annina Wede; [2021]
   Keywords : Customer Acquisition; Lead Generation; Lead Management; Sales Development Inside Sales;

   Abstract : Business-to-business (B2B) organizations are facing challenges related to complex sales cycles and increasing competition, resulting in more value-driven sales processes and a holistic ecosystem for the B2B marketplace. Recent studies have acknowledged the lack of research on inside sales and sales development in B2B organizations. READ MORE

4. 3. Marknadsföring av köttlådor : en fallstudie av tre lantbruksföretag

   University essay from SLU/Dept. of Economics

   Author : Olle Andersson; Vilhelm Linde; [2019]
   Keywords : inbound marketing; word-of-mouth; köttlådor; närproducerat; digitalisering; sociala medier; marketing channels;

   Abstract : Marknadsföring innebär att hitta sätt att nå ut till marknaden med en produkt eller en tjänst. Innovativa lösningar är ofta effektivt för att nå ut till konsumenter och traditionella kanaler såsom tidningar, radio eller tv används ofta. READ MORE

5. 4. Big data analysis of Customers’ information: A case study of Swedish Energy Company’s strategic communication

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Samra Afzal; [2019]
   Keywords : Big Data; Strategic Communication; Inbound marketing; Inbound communication;

   Abstract : Big data analysis and inbound marketing are interlinked and can play a significant role in the identification of target audience and in the production of communication content as per the needs of target audience for strategic communication campaigns. By introducing and bringing the marketing concepts of big data analysis and inbound marketing into the field of strategic communication this quantitative study attempts to fill the gap in the limited body of knowledge of strategic communication research and practice. READ MORE

6. 5. An Evaluation of the Marketing Process in B2B and B2C Startups

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : Farzana Madosh; Betty Ålander; [2019]
   Keywords : Marketing process; B2B; B2C; Software as a Service; Startup; Market Analysis; Evaluation; Segmentation; Targeting; Positioning; Execution; Marknadsföringsprocess; B2B; B2C; mjukvara som tjänst; startup; marknadsanalys; utvärdering; segmentering;

   Abstract : Marketing is a key function for all organizations and is seen as essential in order to achieve success when launching a new business. Following from the overwhelming amount of accessible data for companies, there exist an urge to understand what activities to include in the marketing process and how to manage them. READ MORE