Essays about: "Incremental bidding"

Found 2 essays containing the words Incremental bidding.

  1. 1. Dynamic Retargeting : -The Holy Grail of Marketing?

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Christoffer Johansson; Patrik Wengberg; [2017]
    Keywords : retargeting; dynamic retargeting; personalization; recommendation algorithm; bidding algorithm; behavioral algorithm; machine learning; big data; banner; ads; click through rate; conversion; return on investment;

    Abstract : To reach consumers with marketing in today's digital climate is in need of highly accurate and relevant ads. Consumer are in constant information bombardment and increasingly tougher competition is making it more complicated to reach your target consumers that wants to see and get what they want whenever they want it. READ MORE

  3. 2. Last Minute Bidding on Tradera

    University essay from Lunds universitet/Nationalekonomiska institutionen

    Author : David Nordström; [2011]
    Keywords : Last minute bidding; Sniping; Online auction; Shill; Incremental bidding; Second-price auction; Bayesian game; Business and Economics;

    Abstract : In online auctions bidding frequency tends to increase towards the last minutes of the auction. This thesis investigates why bidders might choose to engage in last minute bidding, sniping, in Tradera auctions (Tradera is a Swedish subsidiary of eBay). Tradera uses a hard-close rule and a second-price rule. READ MORE