Essays about: "Independent Bookstore"

Found 2 essays containing the words Independent Bookstore.

1. 1. The Differentiation of Uppsala Independent Bookstores Based on Servicescape Theory

   University essay from Uppsala universitet/Industriell teknik

   Author : Jingya Lu; Zhuofan Wu; [2019]
   Keywords : Independent Bookstore; Servicescape; Customer Satisfaction; Customer Engagement;

   Abstract : The study examines how independent bookstores differentiated themselves from other bookstore retailers, to satisfy their customer needs and then to achieve customer engagement. The research proposes two questions as following: How do independent bookstores in Uppsala differentiate themselves in the book retailing industry? How do customers engage with independent bookstores? In order to answer these questions, qualitative research method was employed in this study. READ MORE

3. 2. "Nowadays people know the price of everything and the value of nothing." A Study of the Structural Changes in the Swedish Bookstore Industry

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Jacqueline Kraft; [2017]
   Keywords : Digitalization; E-commerce; Industrial organization; Book industry; SCP;

   Abstract : The purpose of this study is to understand how a growing share of e-commerce affects the Swedish bookstore industry. The focus lies on determining the changes in market structure and market conduct and the interrelatedness of the two constructs. READ MORE