Essays about: "Independent music artists"

Showing result 1 - 5 of 11 essays containing the words Independent music artists.

  1. 1. The Rockepreneur and the digital dilemma - A qualitative study of Swedish independent and alternative musicians and artists perceptions of entrepreneurship and the new music environment

    University essay from Göteborgs universitet/Graduate School

    Author : André Klint; Erik Kristhammar; [2023-07-18]
    Keywords : Market environment; noise overexposure; industry dynamics; entrepreneurship; digitalization;

    Abstract : This qualitative study aims to investigate and capture the perceptions among Swedish independent and alternative musicians and artists regarding the digital environment in the recorded music industry and their perceptions of entrepreneurship. As a result of digitalization, the entrepreneurial discourse around musicians and the music industries has been intensified. READ MORE

  3. 2. The Path of Independence in the Music Industry : Exploring how independent artists promote themselves through digital media and how record labels support artists in their careers

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Mila Angelova; Hugo Johnning; [2021]
    Keywords : Music; Independent artists; Record labels; Digital marketing; Social media;

    Abstract : Background: In this world of rapidly developing technologies, it has become less of a challenge for individuals to start a career within music and promote their brand. The emergence of social media has revolutionized digital marketing and facilitated the distribution of music across different online platforms. READ MORE

  4. 3. The value of communication in the pop music industry: The value communication practitioners provide for artists and the communicative value independent artists provide for themselves.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Emma Gustafsson; Sanna Hansson; [2020]
    Keywords : value; communication; promotion; music industry; digital; strategic; Social Sciences;

    Abstract : The value of communication in the pop music industry In this study, we aim to examine communication, and mainly promotion, within the pop music industry. The purpose is to investigate the value communication practitioners provide for artists and what communicative value independent artists provide for themselves. READ MORE

  5. 4. Don't Scroll Past! : Exploring how independent music artists can adapt their digital content marketing strategy to attract new listeners

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Albin Söderström; Emanuel Rinaldo Miller; Theodor Mörse Anderberg; [2020]
    Keywords : Digital content marketing; Content marketing; Content marketing strategy; Attention span; Brand awareness; Independent music artists;

    Abstract : .... READ MORE

  6. 5. The quest to cut through the noise: Exploring the rationale of Artist - Record Label Collaboration in a transformed industry

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Nellie Bössa; Linda Lehto; [2019]
    Keywords : Creative Industry Organizations; Strategic alliances; Complementary assets; Governance mechanisms; Music industry;

    Abstract : Since its inception, the music industry has been characterized by collaboration between artists and record labels, i.e. strategic alliances. With the emergence of digitalization, the conditions for this collaboration have changed, the option to produce and publish music independently inducing an explosion of independent artists. READ MORE