Essays about: "Indira Ahmicic"

Found 1 essay containing the words Indira Ahmicic.

  1. 1. Barriers in Launching New Products : - A comparative study of Swedish B2B companies

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Indira Ahmicic; Danielle Samuelsson; [2015]
    Keywords : New Product Launch; Barriers in launch processes; B2B; Swedish companies; SMEs; Marketing;

    Abstract : The marketplace in the 21st century is intense and highly competitive. Customers have a great variety of products and services to choose from, therefor gaining competitive advantage is crucial for a company´s survival. READ MORE