Essays about: "Individual Drivers"

Showing result 11 - 15 of 129 essays containing the words Individual Drivers.

  1. 11. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.

    University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

    Author : Aini Safiya Husain Jinnah; Lolav Ismail; [2023]
    Keywords : Virality; Viral Transmission; Brand Management; Generation Z; CBBE-Model; Customer Retention;

    Abstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE

  3. 12. Circular Transformation of the American Wood Packaging Industry

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Shane Yuhasse; [2023]
    Keywords : circular economy; packaging; producer responsibility; wood; waste; Earth and Environmental Sciences;

    Abstract : Introduction: Wood packaging consumes over twenty percent of industrial timber harvests in the United States. Organised reuse of wood packaging can reduce timber consumption but is not widely practised. READ MORE

  4. 13. A TRUCK DRIVER’S GUIDE TO SUSTAINABLE DRIVING A Qualitative User Experience Evaluation of Volvo Trucks’ On-Board Driver Coaching System

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Jenny Gunnarsson; Veronica Jansson; [2022-06-30]
    Keywords : Motivation; Driver coaching system; Eco-driving; Truck driver; User experience; Development;

    Abstract : Eco-driving and ways to reduce carbon emissions is a burning topical issue. Volvo Trucks’ on-board driver coaching system gives information via tips and gauges to truck drivers about how to practice sustainable driving. READ MORE

  5. 14. Remodelling one’s kitchen without going bananas : A critical perspective on the drivers behind self-initiated renovations of owner-occupied housing

    University essay from Uppsala universitet/Kulturgeografiska institutionen

    Author : Martin Westin; [2022]
    Keywords : Home improvements; housing practice; use value; exchange value; political economy;

    Abstract : The present thesis aims to provide new insight into the motives and aspirations behind self-initiated renovations of owner-occupied housing by applying a critical perspective to the phenomenon of home improvements. Furthermore, the thesis argues that the concepts of use value and exchange value point to how economic and non-economic factors are interconnected in contemporary home improvement practice. READ MORE

  6. 15. Indigenous Urbanization in Bolivia: A Logit Analysis of Between-Group Differences in Migration Drivers

    University essay from Lunds universitet/Ekonomisk-historiska institutionen

    Author : Louisa Valentin; [2022]
    Keywords : Indigenous; Urbanization; Rural-Urban Migration; Spatial Inequality; Bolivia; Social Sciences;

    Abstract : Bolivia's urbanization rates have accelerated through the latter half of the 20th century, with over 70 percent of the country's population living in urban centers today. Despite having the highest share of indigenous people in Latin America, Bolivia's indigenous population is often wrongfully excluded from popular discourse on the rural-urban migration trend. READ MORE