Essays about: "Industrial Buying behaviour"

Found 2 essays containing the words Industrial Buying behaviour.

  1. 1. Sustainability Impact Validation in the Early Stage of Digital Service Innovation : A Case Study of Digital Mobility Startup

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Athira Rajan; Rona Fajar Imansyah; [2021]
    Keywords : ;

    Abstract : The current business world and customer buying behaviour are strongly considering the environmental, social and economic impact. Several countries have come forward with sustainability visions and policies across all sectors which makes sustainability a mandatory requirement for all organizations including startups. READ MORE

  3. 2. What Influences B2B Buying Behaviour? : An empirical study of Fläkt Woods and its customers

    University essay from IHH, Företagsekonomi

    Author : Elina Lejon; Linda-Marie Wahlund; Jennie Berggren; [2005]
    Keywords : Fläkt Woods; Business to Business marketing; B2B; Customer research; the 4 P s; Customer value;

    Abstract : This study has been conducted in cooperation with Fläkt Woods, an industrial supplier of ventilation systems. The study only concerned chilled beams which are an explicit group of ventilation products within Fläkt Woods’ product portfolio. READ MORE