Essays about: "Inez Nastasi"
Found 1 essay containing the words Inez Nastasi.
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1. Relationship marketing for auditors : A qualitative study on how SME auditing firms practicerelationship marketing
University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskapAbstract : Background: Previous research show that there is a need for marketing strategies in SMEs that offer professional services, such as auditing firms. Also, the combination of marketing and auditing is a fairly new concept, due to legal and ethical regulations. READ MORE
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