Essays about: "Influencer marknadsföring"
Found 1 essay containing the words Influencer marknadsföring.
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1. Influencer Marketing : A mixed method study on the effectiveness and spread of influencers
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälleAbstract : This mixed method study set out to investigate how businesses in the fashion and apparel industry can optimize working with two types of influencers; micro-celebrities who rely on their personality to influence, and opinion leaders who rely on their expertise to influence. This was explored through three different research questions. READ MORE
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