Essays about: "Influencers"
Showing result 21 - 25 of 301 essays containing the word Influencers.
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21. Understanding the Determinants of Car Ownership : A Regression and Neural Network Study
University essay from Uppsala universitet/Avdelningen för beräkningsvetenskapAbstract : This thesis aims to understand the determinants of car ownership in the Swedish regions containing the largest cities: Skåne, Stockholm, and Västra Götaland. This is done by performing a fixed effects regression analysis as well as creating and comparing different predictive models. Both socioeconomic and spatial factors are looked at. READ MORE
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22. Are Influencers the Next Brand-Building Tool? : A Qualitative Study on How Influencer Marketing Affects Customer-Based Brand Equity
University essay from Umeå universitet/FöretagsekonomiAbstract : Given the rise of social media and the growing importance of influencers on consumer behavior, gaining an understanding of how influencers and the practice of influencer marketing impact the brand from the consumer's perspective is crucial. Additionally, a significant amount of companies compete for consumers' attention in today's market. READ MORE
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23. Teenage Girls´ Perspectives of the Negative Effects of Social Media Use : A qualitativestudy of how teenage girls experience the negative effects of social media use as senders and receivers
University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)Abstract : Background: Nowadays, the usage of social media starts at a very young age because of the availability of tools where social media platforms become available. Even though social media can be very usable in many cases, it can also be harmful. READ MORE
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24. Unpacking Representations of Masculinity in the Digital Age: A Case Study of Andrew Tate’s TikTok Presence. : Investigating Content of Andrew Tate as a Catalyst for Shifting Gender Norms and Identity Expression: A Qualitative, Multimodal Critical Discourse Analysis of Andrew Tate’s TikTok Influence and Gender Representations.
University essay from Karlstads universitet/Institutionen för geografi, medier och kommunikation (from 2013)Abstract : This thesis deals with topics such as masculinity, stereotypes, social media and influencers. The area of interest for the authors is how masculinity and stereotypes can be represented within social media. To investigate this, six TikTok videos of Andrew Tate have been selected. READ MORE
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25. EXPLORING THE IMPACT OF INFLUENCER MARKETERS ANDFOLLOWERS ON GHANAIAN TELECOMMUNICATION BRANDS
University essay from Örebro universitet/Institutionen för humaniora, utbildnings- och samhällsvetenskapAbstract : The telecommunication industry in Ghana forms one of the mainline business industries that play a key role in the country’s economic stability. At the heart of this industry are two giant brands; MTN and Vodafone, who hold sway on the market share. READ MORE