Essays about: "Influences Behind the Success or Failure of Private Label Goods"

Found 1 essay containing the words Influences Behind the Success or Failure of Private Label Goods.

  1. 1. Influences Behind the Success or Failure of Private Label Goods : A Study of Four Private Label Products

    University essay from Internationella Handelshögskolan

    Author : Sanna Sandahl; Carina Powers; Ellen Kavmark; [2012]
    Keywords : Marketing; Branding; Consumer Behavior; Private Label; and Supermarkets;

    Abstract : Background and Problem: Consumer behavior has become a topic of great interest in today’s society. Considering todays competitive markets it is imperative that companies understand the needs and actions of their customers. There are many influences behind consumers’ decisions of choosing one brand over another. READ MORE