Essays about: "Inga Adomaviciute"
Found 1 essay containing the words Inga Adomaviciute.
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1. Interaction between brand communities and a brand owner : The effect on community members’ perception of a brand
University essay from Företagsekonomiska institutionenAbstract : Purpose The aim of the paper is to improve the understanding of effects caused by involvement of brand community members in communication with a brand owning company. The research has been conducted in Moscow, Russia. READ MORE
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