Essays about: "Inga Adomaviciute"

Found 1 essay containing the words Inga Adomaviciute.

  1. 1. Interaction between brand communities and a brand owner : The effect on community members’ perception of a brand

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Inga Adomaviciute; Denis Danilov; [2012]
    Keywords : Audi; brand; brand community; brand values; communication; loyalty; Russian automobile market;

    Abstract : Purpose The aim of the paper is to improve the understanding of effects caused by involvement of brand community members in communication with a brand owning company.The research has been conducted in Moscow, Russia. READ MORE