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1. 1. Cultural adaptation in cross-national business relationships: The Netherlands-Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Shakila Shamsudin; Inge Verbeek; [2019]
   Keywords : Culture; Time; Trust; Adaptation; Business Relationship;

   Abstract : Aim: The aim of this work is to study the role that culture plays in business relationships between the Netherlands and Sweden. Further, the effects of time and trust on the business relationships are also investigated. The investigation entails whether there are cultural differences between the two countries and how those differences are managed. READ MORE