Essays about: "Ingredient branding"
Showing result 1 - 5 of 10 essays containing the words Ingredient branding.
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1. Evaluation of ingredient brands with network effects : Towards an Analytical Framework
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : In recent years, companies have increasingly built their businesses around network effects. Furthermore, ingredient branding has become a frequent occurrence in which companies develop their business model by incorporating their product into other products. READ MORE
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2. Making the invisible visible: a study on ingredient branding in the automotive industry : An experimental study in the automotive industry
University essay from Högskolan Kristianstad/Fakulteten för ekonomiAbstract : In a competitive environment, ensuring to provide high quality can be considered as one of the key objectives of the organizations. For guaranteeing that, the firms should communicate efficiently regarding quality, in order to influence the consumers´ perception towards quality. READ MORE
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3. Is the Invisible Really Invisible? : A qualitative study about how consumer’s attitudes are affected by ingredient branding
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Branding in the B2B sector can be conducted in a phenomenon called ingredient branding. Ingredient branding is an alliance between two brands where the ingredient brand is applied on a host brand and works as an ingredient on the product. An ingredient brand works as a guarantor for the host brand. READ MORE
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4. A study assessing the relationship between ingredient branding and purchasing intention within a service environment
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Branding can be utilized to build profitable customer relationships and to differentiate companies in a competitive market. In the vast expanding growth of companies’ competitiveness on the marketplace, there have been increases of attention towards the concept of ingredient branding. READ MORE
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5. City Marketing: How to promote a city? : The case of Umeå
University essay from Handelshögskolan vid Umeå universitetAbstract : A context of increased competition between territories for attracting investments and people has led the cities to implement Marketing and Branding strategies. Those strategies should be adapted in order to fit the cities’ requirements and needs, consequently city managers and planners have to be initiated to those techniques. READ MORE