Essays about: "Ingrid Oscarsson"
Found 1 essay containing the words Ingrid Oscarsson.
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1. "The question is how to use it?" - a qualitative study of Swedish banks and social media
University essay from Göteborgs universitet/Företagsekonomiska institutionenAbstract : Social media have made it possible for companies and customers to have an open dialogue with each other, where people have the opportunity to participate in discussion in the public debate. This multi-way communication lets customers contribute with ideas and opinions and in return companies receive feedback and can develop real-time demand products and services (Grafström et. READ MORE
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