Essays about: "Inna Sawatzki"

Found 1 essay containing the words Inna Sawatzki.

  1. 1. Consumer Restistance to Innovations : The Case of Electric Passenger Cars on Gotland

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Valeska Katharina Engesser; Inna Sawatzki; [2016]
    Keywords : E-Mobility; Gotland; Innovative Products; Consumer Resistance Behavior; Non-Adoption;

    Abstract : Background: The Swedish island Gotland provides suitable conditions for the successful implementation of electric cars. Despite these conditions and the availability of the product in the Gotlandic market, electric cars do not find acceptance among consumers on Gotland. READ MORE