Essays about: "Innehållsmarknadsföring"

Found 2 essays containing the word Innehållsmarknadsföring.

1. 1. Value co-creation through content marketing : a business to business perspective

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Malin Lund; Hanna Sieverthson; [2017]
   Keywords : Content marketing; value co-creation; customer engagement;

   Abstract : The age of traditional marketing is beginning to end and the digital revolution will continueits journey. Today, most companies meet their business customers for the first time in a digitalenvironment and decision-makers stay longer more frequently in the digital world beforeinitiating contact with a company. READ MORE

3. 2. Content Marketing’s effect on customer engagement

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : John Denham-Smith; Pontus Harvidsson; [2017]
   Keywords : Content marketing; customer engagement; social media; consumer engagement; digital marketing; brand engagement; Innehållsmarknadsföring; content marketing; kundengagemang; sociala medier; digital marknadsföring; varumärkesengagemang.;

   Abstract : The marketing landscape is changing, with the focus shifting from traditional marketing methods towards digital marketing. Enterprises must realize the importance of this new paradigm to not risk falling behind competitors. The new paradigm focuses on customer relationships and trying to attract and create loyal customers. READ MORE