Essays about: "Innofusion"

Found 1 essay containing the word Innofusion.

  1. 1. A Consumer-Centric Study of Factor Presence and Polarity in Bitcoin's Innofusion

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Anna Szczurowska; Jelisaveta Cuic; [2018]
    Keywords : Bitcoin; Innofusion; Blockchain; End-user; Innovation;

    Abstract : This paper identifies the existence of and studies the polarity of innofusion factors leveraged today in the discourse on Bitcoin as a cryptocurrency. Since its inception in 2008, Bitcoin (BTC), created and led by infamous entity Satoshi Nakamoto, aspires to be employed as a vehicle of routine economic activity, yet potential users' opinions are largely unexplored. READ MORE