Essays about: "Innovation-decision process"
Showing result 1 - 5 of 10 essays containing the words Innovation-decision process.
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1. Diffusion of digital asset management systems in the Norwegian food and grocery market. A single case study of MyBrand Media
University essay from Göteborgs universitet/Graduate SchoolAbstract : Digital asset management systems as a solution for managing digital content has been gaining attention over the last years and more IT providers are offering digital asset management systems to organizations. However, the decision to adopt this solution in a client-organization is influenced by many factors, making it a challenging and time taking process. READ MORE
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2. Understanding The Business Value Of Customer Data From Connected Services - An exploratory case study of what business value an emerging automotive OEM can create from customer data generated by connected services
University essay from Göteborgs universitet/Graduate SchoolAbstract : The rapid development of connectivity accelerated by a myriad of emerging technologies contribute to an ever-growing volume of data in which companies have realized the need for, and value of, becoming data-driven. Data, and more specifically, customer data, is thus a promising area for transforming insights into actions which identifies new value creation opportunities to enhance business performance. READ MORE
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3. Exploring the B2B Innovation Decision Making Processes
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Date of the Seminar: May 2020 Course: ENTN39 Master’s Corporate Entrepreneurship and Innovation Internship and Degree Project (Master’s thesis 15 ECTS) Authors: Aida Lojo, Albert Tóth, Kevin Latorre Supervisor: Joakim Winborg Examiner: Sotaro Shibayama Keywords: Adoption of Innovation; Organizational Adoption Decision; B2B decision-making; Incremental Innovation; Radical Innovations; Psychological barriers to Adoption of Innovation; Innovation Resistance Research question: How do Psychological Barriers to Adoption of Innovation Evolve throughout the Organizational Decision-Making Process? Methodology: As part of this research, an inductive and qualitative study which is based on data collection through semi-structured interviews has been conducted. The research methodology relies on a longitudinal case study and takes an interpretive epistemological approach. READ MORE
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4. Motivational Drivers for Early Adoption of Management Accounting Innovations among Incompatible Organisations: When Organisational Culture and Innovation Characteristics Do Not Fit
University essay from Göteborgs universitet/Graduate SchoolAbstract : Previous research has not been able to uncover what motivates incompatible organisations to adopt a management accounting innovation (MAI) in the early stages. In this study we investigate early adoption and the motivational drivers among four organisations that, by not having the same values and beliefs as those inherent in the MAI, are considered to be incompatible. READ MORE
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5. E-book market adoption in Sweden
University essay from Blekinge Tekniska Högskola/Institutionen för industriell ekonomiAbstract : The purpose of this thesis is to contribute to the knowledge about why customers select e-books, paper books or audiobooks, and what differences exist for different customer groups. Considering that publishing is a really old business, well established hundreds of years before the internet, it is not surprising that disruptive new concepts as e-books, audiobooks and the internet require the companies to change their way of doing and looking upon business. READ MORE
