Essays about: "Instagram and Generation Y."

Showing result 1 - 5 of 10 essays containing the words Instagram and Generation Y..

1. 1. Social Capital in relation to Screentime and Fear of Missing Out : A quantitative study that measures social capital in relation to screentime and fear of missing out

   University essay from Karlstads universitet/Institutionen för sociala och psykologiska studier (from 2013)

   Author : Felix Karlson; [2022]
   Keywords : Social capital; Fear of Missing Out FOMO ; Community; Social Networking Sites SNS ;

   Abstract : Aim: The study will try to depict the current state of social capital in relation to fear of missing out and screentime hours on smartphone activities. Does the most frequently used social contexts create bridging capital but not enough bonding capital? The aim is to contribute to a larger understanding of what drives a sense of inclusion by different social capital within different social contexts. READ MORE

3. 2. Is it time for a Social Media Detox? Understanding the journey of intermittent discontinuance of Instagram among Gen Y

   University essay from

   Author : Matiena Marie Scheppe; Anna Luise Seiffen; [2022]
   Keywords : Generation Y; Instagram; Intermittent Discontinuance; Journey; Social Media; Social Media Detox;

   Abstract : Background: Even though the use of social media is one of the most popular activities of our time a decline in the number of active users can be observed at present. Users discontinue using social media platforms temporarily or stop the usage permanently. READ MORE

4. 3. Generation Y’s attitude towards femvertising in cosmetics: women empowerment or purplewashing? : A mono-method qualitative study

   University essay from Umeå universitet/Företagsekonomi

   Author : Margot Descouens; Valentine Gerbault; [2021]
   Keywords : femvertising; social brand activism; purplewashing; Generation Y; social media; Instagram; cosmetics industry;

   Abstract : In recent years, femvertising has become a new issue of interest for companies, specifically in areas targeting women. Indeed, some companies in the cosmetics industry, such as Dove - a pioneer in the field - have been addressing the representation of women in advertising by tackling issues of equality, inclusiveness, and self-acceptance. READ MORE

5. 4. USER GENERATED CONTENT IN THE DESTINATION IMAGE PRESENTATION : THE DESTINATION VIENNA

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Natalie Lindgren; [2021]
   Keywords : UGC; SOR; EVM;

   Abstract : UGC has become an important part of traveling both for the companies and for the travellers themselves. The topic is currently at its forefront of research, which makes the area of study even more relevant. Followed by the development of social media in the corporate world and especially its major part in the everyday life of Generation Y. READ MORE

6. 5. Is It the Model's Size That Sells? : An Exploratory Study of Body Diversity in Fast Fashion Advertising on Instagram.

   University essay from Jönköping University/IHH, Företagsekonomi

   Author : Elin Thorén; Gabriella Yngvesson; [2021]
   Keywords : Body Diversity; Instagram Advertising; Generation Y; Fast Fashion; Brand Attitudes; Purchase Intentions;

   Abstract : Background: As an effect of the growth of Instagram during the past few years, more brands have started to use this platform to communicate with their consumers, and a generation that has been shown to be particularly interesting for fast fashion brands, is Generation Y. During the past few years, a term called body-positivity has increased in popularity among social media platforms like Instagram, which purpose is to encourage exposure to different body types. READ MORE