Essays about: "Instagram beauty retailers"

Found 1 essay containing the words Instagram beauty retailers.

  1. 1. What is beautiful content? A qualitative study on firm-generated beauty content on Instagram

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Mirza Bander; Yasmine Hartvig; [2021]
    Keywords : firm-generated content; Instagram beauty content; visual communication; Swedish beauty consumers; consumer interest; semiotics; SOR-model; Instagram beauty retailers; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to extend the research on Instagram content. We will look at how different types of firm-generated content created by Swedish beauty retailers on Instagram is evaluated by young female Swedsih consumers in the hopes of finding which content that is perceived to be visually appealing and met with an interest. READ MORE