Essays about: "Instagram"

Showing result 1 - 5 of 300 essays containing the word Instagram.

  1. 1. ORDINARY PEOPLE LEADING EXTRAORDINARY LIVES The Personalization of Politics on Swedish Party Leaders’ Instagram

    University essay from Göteborgs universitet/Institutionen för journalistik, medier och kommunikation

    Author : Christian Mossberg; [2021-09-13]
    Keywords : Media; Privatization; Individualization; Party Leader;

    Abstract : The results showed that personalization was an integral part of how Instagram was used. The two main dimensions of personalization, individualization and privatization, proposed by Van Aelst, Sheafer and Stanyer, could be found in the respondents’ answers about how their respective party leader’s account was managed. READ MORE

  2. 2. Understanding Community Sense of Place and Social Sustainability Through Instagram : The establishment of Rågsved nature reserve and the demolition of Snösätra Graffiti Wall of Fame

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Aviva Blomquist; [2021]
    Keywords : Digital geography; sense of place; social media; public space socio-spatial planning; participation; social sustainability; cultural sustainability;

    Abstract : Blomquist, Aviva (2021). Understanding Community Sense of Place and Social Sustainability Through Instagram: The establishment of Rågsved nature reserve and the demolition Snösätra Graffiti Wall of Fame. READ MORE

  3. 3. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Rebecca Arfwedson; [2021]
    Keywords : Environmental brand activism; consumer hashtag activism; Instagram; social semiotics; self-branding; networked branding; consumer engagement; Social Sciences;

    Abstract : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). READ MORE

  4. 4. Green Populism in New Social Movements : A Qualitative Text Analysis on Extinction Rebellion's Discourse

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Jacob Fransson; [2021]
    Keywords : green populism; populism; green ideology; new social movements; qualitative text analysis; Extinction Rebellion;

    Abstract : This thesis aims to explore the new concept of green populism and to explore if Extinction Rebellion can be seen as a new social movement. The concept of green populism is based on Cas Mudde’s ideational approach to populism and Dobson’s approach to green ideology. READ MORE

  5. 5. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE