Essays about: "Instagram"

Showing result 1 - 5 of 161 essays containing the word Instagram.

  1. 1. "Do you want to be on my Instagram?" - A qualitative study of how companies collaborate with influencers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elin Wastesson; Filippa Granting; [2019]
    Keywords : Influencer; Influencer Marketing; Celebrity Endorsement; Network Theories; Relationships;

    Abstract : Influencer marketing is booming among marketing practitioners across the globe. Only in Sweden the spend on influencer marketing was 660 million SEK in 2017, a 33 percent increase from previous year and a proof of the strong interest. However, little research has explored how companies actually work with influencers. READ MORE

  3. 2. Behind The Numbers - The effects of likes and fitness data on consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Gustaf Delemark; Alexandra Jonerheim; [2019]
    Keywords : social media likes; fitness data; social comparison; consumer well-being; consumer behaviour;

    Abstract : The number of users of social media and fitness applications have increased tremendously in recent years. Consumers of these apps are constantly presented with numerical expressions of others' performances; how many likes others get on their content, or how fast and far they run. READ MORE

  4. 3. Communication of cultural heritage towards youths in Gothenburg Three culture institutions´ websites and Instagram

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Emma Nordenberg; [2018-07-04]
    Keywords : Cultural heritage; cultural identity; youths; The Internet; social media; virtual ethnographic; sensemaking theory; multimodal communication; communication;

    Abstract : To establish an understanding of how cultural heritage is communicated on the Internet through websites and Instagram, three institutions are selected to be observed through a virtual ethnographic analysis in combination with sensemaking theory. The institutions that has been observed are Röda Sten, Världskulturmuseet and Frilagret. READ MORE

  5. 4. TWEENS INTERPRETATION OF MARKETING STRATEGIES WITHIN INSTAGRAM.

    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Victoria Johansson; [2018-07-04]
    Keywords : Tweens; Marketing; Instagram; Social media; Sender intention;

    Abstract : How are tweens understanding the relationship between the personal sphere and the commercial influences that occurs on Instagram?.... READ MORE

  6. 5. Who you are: the result of influencers’ instagramming –a qualitative study of how consumers’ offline identity is influenced by influencers on Instagram

    University essay from Göteborgs universitet/Graduate School

    Author : Vendela Fridell; Frida Mandelin; [2018-07-03]
    Keywords : Identity; Influencer; Instagram; Consumption;

    Abstract : MSc in Marketing and Consumption.... READ MORE