Essays about: "Instagram"

Showing result 1 - 5 of 227 essays containing the word Instagram.

  1. 1. Behind the Green Claims: A Critical Discourse Theory Approach - A study of the critical discourses derived from fashion brands green social media marketing

    University essay from Göteborgs universitet/Graduate School

    Author : Josefine Ericsson; Jacqueline Rudeke; [2020-06-23]
    Keywords : Discourse theory; green social media marketing; neoliberal governance; responsibilisation;

    Abstract : MSc in Marketing and Consumption.... READ MORE

  2. 2. #evasvaneblomthesocial- The Social Media Project

    University essay from Göteborgs universitet/Högskolan för scen och musik

    Author : Eva Svaneblom; [2020-05-27]
    Keywords : Dance; Performance; Improvisation; Site specifics; Social media; Instagram; YouTube; Selfies; Tehcnofeminism; Vlogging;

    Abstract : This thesis is about dance and social media. It explores how social media can beused as a space for contemporary dance performance. It is written from theperspective and explorations of the contemporary dancer Eva Svaneblom, that hascreated improvised performances with the smartphone screen (and social media) asher muse. READ MORE

  3. 3. How Influencers Marketing Motivates Consumers’ Buying Behaviour : A focus group investigation of the impulse buying behaviour via Chinese millennials’ lens

    University essay from Jönköping University/Internationella Handelshögskolan; Jönköping University/Internationella Handelshögskolan

    Author : Gao Wangshu; Wang Guanhua; [2020]
    Keywords : ;

    Abstract : background:  Influencer marketing has become more and more popular nowadays. Companies collaborate with influencers to increase their popularity and hence, their market share. Instagram is one of the social media that influencers usually use. READ MORE

  4. 4. The power of Digital marketing - Influencers impact on purchase intention : A qualitative study among students at LTU

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle; Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : David Hannu; Markus Johannisson; [2020]
    Keywords : Influencer marketing; Attitudes; Subjective norms; Purchase intention;

    Abstract : The online revolution has developed digital marketing, and how businesses connect with new consumers. The commercial usage of the World Wide Web has created opportunities for businesses to market their product through new digital platforms and marketing strategies. READ MORE

  5. 5. Instagram - from a social platform to an ad-arena?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Blixt; Emilia Dropuljic; [2020]
    Keywords : Business and Economics;

    Abstract : .... READ MORE