Essays about: "Instagram"

Showing result 1 - 5 of 365 essays containing the word Instagram.

  1. 1. A study on the association of firm-generated content on Instagram, affective customer engagement, and positive electronic word of mouth: Evidence from food industry of Pakistan

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Muhammad Usman Anwar; Usman Younis; [2023]
    Keywords : Firm generated content; Affective customer engagement; Perceived enjoyment; Perceived originality; Positive electronic word of mouth;

    Abstract : In marketing literature, the consumer engagement concept has gained the significant attention of researchers. Based on the stimuli-organism-response (S-O-R) framework, current research proposed to analyze the association between consumers' perception of characteristics of firm-generated content (FGC) on Instagram and positive electronic word of mouth by consumers through affective consumer engagement. READ MORE

  2. 2. Keeping Up With The Heritage : An exploration of consumers emotional connections to heritage luxury fashion brands on Instagram

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Nathana Kauffmann; Fiona Byrne; Edith Andersson; [2022]
    Keywords : Brand Love; Brand Heritage; Luxury Fashion; Emerging Consumers; Visual Methods;

    Abstract : Purpose The aim of this master’s thesis is to gain in-depth insight into the emotional connections of consumers to the brand heritage of luxury fashion brands. Another aim of the paper is to investigate how brand love is enriched by the communication of brand heritage dimensions on Instagram. READ MORE

  3. 3. Exploring Anti-Feminist and Gender Equality Narratives on the Instagram of Female Far-Right Politicians : A Case Study on VOX Representatives

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Araitz Claramunt Oregi; [2022]
    Keywords : VOX; Far-Right; Anti-Feminism; Gender Equality; Gender Politics; AIN; targeting women.; VOX; extrema dreta; anti-feminisme; igualtat de gènre; política de gènre; AIN; dones com a objectiu; VOX; Extrema derecha; anti-feminismo; igualdad de género; políticas de género; AIN; las mujeres como objetivo.;

    Abstract : After the Catalan conflict in 2017, the number of female politicians and sympathizers in VOX increased notoriously(Bernardez-Rodal et al., 2020). READ MORE

  4. 4. “PS. If I go missing... i have been banned again” - A netnographic study of users’ opposition to algorithmic censorship of the female body on Instagram

    University essay from Lunds universitet/Sociologi

    Author : Linnea Strand; [2022]
    Keywords : Algorithms; Censorship; Technology; User Agency; Algorithmic Resistance; Social Sciences;

    Abstract : As algorithmically-driven content moderation has become a common feature of social media platforms to suppress communications deemed undesirable, scholars have started to examine users’ relations to algorithmic systems and problems of machine bias and governmentality. While most researchers have focused on the negative aspects of censorship, few have explored the possibilities of users to oppose algorithmic control. READ MORE

  5. 5. Sorry to Burst Your Bubble : An analysis on how content by @thegirlslikeme organize resistance against anti-feminist narratives through humor and wellness fuelling participation in Nigerian feminist discourse on Instagram

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Joan Ilebode; [2022]
    Keywords : feminism; memes; Instagram; humor; wellness; oppression; Nigeria; social media;

    Abstract : In this study, I look at the content and interpretation of posts by a feminist meme account on Instagram called @thegirlslikeme, from the perspective of a sample size of Nigerian female followers through a focus group discussion, along with a visual social semiotic analysis of the posts. This study set out to answer three research questions:  i) How do the posts on TGLM use humor and wellness to portray feminism?  ii) How is the content on TGLM challenging antifeminist narratives in a Nigerian context? And finally,  iii) How do the Nigerian followers relate to the brand of feminism represented on TGLM? The theoretical approaches theories employed to help think through the data gathered in form of thematic blocks from the interview, and the textual and visual content are participatory culture, work of representation, and filter bubbles and echo chambers. READ MORE