Essays about: "Instagram"

Showing result 1 - 5 of 161 essays containing the word Instagram.

  1. 1. "Do you want to be on my Instagram?" - A qualitative study of how companies collaborate with influencers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Elin Wastesson; Filippa Granting; [2019]
    Keywords : Influencer; Influencer Marketing; Celebrity Endorsement; Network Theories; Relationships;

    Abstract : Influencer marketing is booming among marketing practitioners across the globe. Only in Sweden the spend on influencer marketing was 660 million SEK in 2017, a 33 percent increase from previous year and a proof of the strong interest. However, little research has explored how companies actually work with influencers. READ MORE

  2. 2. Behind The Numbers - The effects of likes and fitness data on consumers

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Gustaf Delemark; Alexandra Jonerheim; [2019]
    Keywords : social media likes; fitness data; social comparison; consumer well-being; consumer behaviour;

    Abstract : The number of users of social media and fitness applications have increased tremendously in recent years. Consumers of these apps are constantly presented with numerical expressions of others' performances; how many likes others get on their content, or how fast and far they run. READ MORE

  3. 3. Communication of cultural heritage towards youths in Gothenburg Three culture institutions´ websites and Instagram

    University essay from Institutionen för tillämpad informationsteknologi

    Author : Emma Nordenberg; [2018-07-04]
    Keywords : Cultural heritage; cultural identity; youths; The Internet; social media; virtual ethnographic; sensemaking theory; multimodal communication; communication;

    Abstract : To establish an understanding of how cultural heritage is communicated on the Internet through websites and Instagram, three institutions are selected to be observed through a virtual ethnographic analysis in combination with sensemaking theory. The institutions that has been observed are Röda Sten, Världskulturmuseet and Frilagret. READ MORE


    University essay from Göteborgs universitet/Institutionen för pedagogik, kommunikation och lärande

    Author : Victoria Johansson; [2018-07-04]
    Keywords : Tweens; Marketing; Instagram; Social media; Sender intention;

    Abstract : How are tweens understanding the relationship between the personal sphere and the commercial influences that occurs on Instagram?.... READ MORE

  5. 5. Who you are: the result of influencers’ instagramming –a qualitative study of how consumers’ offline identity is influenced by influencers on Instagram

    University essay from Göteborgs universitet/Graduate School

    Author : Vendela Fridell; Frida Mandelin; [2018-07-03]
    Keywords : Identity; Influencer; Instagram; Consumption;

    Abstract : MSc in Marketing and Consumption.... READ MORE