Essays about: "Instagram"

Showing result 1 - 5 of 290 essays containing the word Instagram.

  1. 1. Understanding Community Sense of Place and Social Sustainability Through Instagram : The establishment of Rågsved nature reserve and the demolition of Snösätra Graffiti Wall of Fame

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Aviva Blomquist; [2021]
    Keywords : Digital geography; sense of place; social media; public space socio-spatial planning; participation; social sustainability; cultural sustainability;

    Abstract : Blomquist, Aviva (2021). Understanding Community Sense of Place and Social Sustainability Through Instagram: The establishment of Rågsved nature reserve and the demolition Snösätra Graffiti Wall of Fame. READ MORE

  2. 2. Consumer participation in environmental brand activism on Instagram: A case study of consumers use of hashtags in relation to Oatly's Swedish campaign Ditch Milk.

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Rebecca Arfwedson; [2021]
    Keywords : Environmental brand activism; consumer hashtag activism; Instagram; social semiotics; self-branding; networked branding; consumer engagement; Social Sciences;

    Abstract : Environmental brand activism has become a strategy applied by many brands to engage and take a stand in the issue of climate change. The aim is to spur a debate and spark an interest and collective action among the consumers (Sarkar & Kotler, 2018). READ MORE

  3. 3. Green Populism in New Social Movements : A Qualitative Text Analysis on Extinction Rebellion's Discourse

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Jacob Fransson; [2021]
    Keywords : green populism; populism; green ideology; new social movements; qualitative text analysis; Extinction Rebellion;

    Abstract : This thesis aims to explore the new concept of green populism and to explore if Extinction Rebellion can be seen as a new social movement. The concept of green populism is based on Cas Mudde’s ideational approach to populism and Dobson’s approach to green ideology. READ MORE

  4. 4. Exploring the role and use of values & emotions in promoting prosocial action via Instagram

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Charlotte Griffiths; [2021]
    Keywords : values; emotions; prosocial; prosociality; communication for social change; C4SC; communication for development; ComDev; social media; Instagram;

    Abstract : Inspired by recent work on value-based messaging in migration-relatedcampaigning to elicit sympathy, this project explores theoretical rationale foremploying values in the field of communication for social change (C4SC),understood in its broad sense as aspiring to engender prosocial behaviour. The project is framed by the main question of how values, emotions and(prosocial) action relate to one another. READ MORE

  5. 5. Virtual Influencers, Friends to Listen to?

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Jacob Rönnhed; Sofie Wiksborg; [2021]
    Keywords : Virtual influencer; influencer marketing; influencer; parasocial relationship; opinion leadership; source credibility; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to explore if virtual influencers can be viewed as capable of developing parasocial relationships and opinion leadership. This will be researched through the virtual influencers source credibility, perceived by the Swedish audience of Instagram. READ MORE