Essays about: "Instragram"

Found 3 essays containing the word Instragram.

  1. 1. Customer Experience and its Implication for Value Creation within the Night-Time Economy

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Eric Lewerentz; [2021]
    Keywords : Customer Experience; Service Dominant Logic; Night-time Economy; Nightlife; Topic Modelling; Kundupplevelse; tjänstedominantlogik; nattliv; topic modelling;

    Abstract : The consumer behaviour is adapting within industries due to new technologies such as smart phones. As consumer behaviour changes so do companies by adapting their way of engaging and interacting with their customers. This provides potential to innovate new service offerings. READ MORE

  3. 2. Instagram's Social Media Influencers: A study of Online Popularity From Source Credibility to Brand Attitude

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Valentin Granjon; Romain Benedic; [2017]
    Keywords : Instragram Social Media Influencers Source Credibility Attitude toward advertising Brand Attitutude;

    Abstract : Social Media Influencers (SMIs) and their sponsored posts on the Social Media represent a growing part of tomorrow’s digital marketing landscape. Marketers hire them to recommend their products to their large audiences through friendly and engaging social media posts. READ MORE

  4. 3. A Picture is Worth a Thousand Words - A qualitative analysis of how consumers identify themselves on Instagram

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Caroline Garsbo; Emilia Sörensson Wittberger; [2014]
    Keywords : Instragram; Consumer Identity; Self; Personal Branding; Narrative; Business and Economics;

    Abstract : Purpose The purpose of this thesis is to contribute with knowledge on consumer identity in a social media setting and how companies can utilize this behaviour for effective marketing. Method The thesis adopts a constructivist perspective on how we interpret our interviewees, the reality and our own research role. READ MORE