Essays about: "Intangible cultural assets"
Found 3 essays containing the words Intangible cultural assets.
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1. The Influence of Changed Accouting Language on the Interpretation of Intangible Assets and Financial Reality : SaaS Arrangements in the Light of New IFRIC Decisions
University essay from Jönköping University/IHH, FöretagsekonomiAbstract : Background/Problem: As languages are powerful tools of communication, they play a vitalrole in shaping our perception of reality, influence our understanding of the world and determine how we interpret and make sense of it. Thus, changing the accounting languagealso affects the way financial reality can be expressed, interpreted, and perceived. READ MORE
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2. Communication of intangible cultural assets on social media - A multiple case study about destination branding in Scandinavian countries
University essay from Lunds universitet/Institutionen för tjänstevetenskapAbstract : In a globalized, commercialized and mediatized world, destination management organizations (DMOs) promote cultural assets of the respective destinations to distinguish themselves, gain competitive advantage and attract potential tourists. Although literature acknowledges the role of culture for branding purposes, there is a lack of research about its intangible elements and how they are communicated. READ MORE
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3. The right to health and right to intellectual property in the EU. Analysis of the internal and external policies.
University essay from Lunds universitet/Juridiska institutionenAbstract : It is very common nowadays to speak of an ''information society'' in which control of information or information based knowledge has replaced control over matter as an ultimate source of economic power. The intellectual creations protected through patents, trade marks, copyrights etc constitute often a huge part of the companies' intangible assets. READ MORE
