Essays about: "Integrated Marketing Communication Evaluation"

Found 3 essays containing the words Integrated Marketing Communication Evaluation.

1. 1. The Impact of Multiscreening on the Consumer Information Processing within the Contemporary Media Landscape

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Piotr Tamborowski; Joanna Stawicka; [2016]
   Keywords : media multitasking; multiscreening; consumer information processing model; purchase decision-making; media consumption; Business and Economics;

   Abstract : Due to technological advances and innovations, the phenomenon of media multitasking and multiscreening, i.e. simultaneous or sequential use of multiple screens, has emerged and become a global trend affecting the consumer behavior. READ MORE

3. 2. Product-Oriented Environmental Management: : A System for Product Environmental Performance Communication

   University essay from KTH/Industriell ekologi

   Author : Frederico de Lima Ottoni; [2010]
   Keywords : Product Environmental Performance; Environmental Management Systems; Ecodesign; Environment for Business;

   Abstract : This project is an action research study which presents the development of a system for product environmental performance internal communication for the Atlas Copco Tools AB scenario. The study is based on the study of available literature upon product-oriented environmental management systems and the European Integrated Product Policy scheme. READ MORE

4. 3. Implementation of an IT based Marketing information system in a high tech company: MBA-thesis in marketing : MBA-thesis in marketing

   University essay from Institutionen för ekonomi

   Author : Magnus Ahlstedt; [2007]
   Keywords : Marketing information system; MkIS; Implementation; Marketing communication; Strategy;

   Abstract : Aim: The aim of this thesis has been to try to answer the question of how an IT based marketing information system support the formation of business and product related strategies and when and how such a system should be integrated in a company Method: Analytical meta-study of published literature condensed through a SWOT analysis and combined with a qualitative evaluation of questionnaires directed to companies with experience of developing and implementing marketing information systems. Result & Conclusion: Company size and market volatility decides the time of implementation of a marketing information system. READ MORE