Essays about: "Intention action-gap"

Found 4 essays containing the words Intention action-gap.

  1. 1. Communicating for Sustainable Consumption: Lessons from consumer-focused sustainability marketing in the food-product sector

    University essay from Lunds universitet/Internationella miljöinstitutet

    Author : Rowan Katherine Drury; [2021]
    Keywords : Sustainability; environment; communication; marketing; behavioural change; sustainability communications; Earth and Environmental Sciences;

    Abstract : There is a growing demand from policy makers for businesses to help close the consumer intention-action gap for sustainable product choice and strengthen the green economy. Moreover, there is increased interest from consumers in brands that are transparent about their environmental impact. READ MORE

  3. 2. From Monkey Mind to Entrepreneurial Action

    University essay from Göteborgs universitet/Graduate School

    Author : Alexandra Jampolskaia; Nea Salmelainen; [2019-07-08]
    Keywords : Entrepreneurship; Entrepreneurial characteristics; Entrepreneurial action; Intention action-gap; Emotions; Biases and heuristics; Cognition;

    Abstract : The purpose of this research is to​investigate how individuals manage negative emotions to close the intention/action-gap of starting a new venture. In an entrepreneurial context, if an aspiring entrepreneur does not take action despite having actual intentions,theoreticallynew ventures can not be created. READ MORE

  4. 3. Confined Purpose - A study of the link between individual and corporate purpose

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kira-Friederike Brüxkes; Eric Bloemen; [2017]
    Keywords : Higher Purpose; Purpose of Business; CSR and Sustainability; Confined Purpose; Knowledge-Action Gap; Business and Economics;

    Abstract : This study explores the concept of an individual purpose, aiming to give an answer to the question of why we work. By giving an in depth, real life example of a sustainable company, a Swedish coffee roastery, we aim to uncover why it is people work there and how this interacts with the corporate purpose. READ MORE

  5. 4. Determinants which Influence the Consumers’ Green Purchasing Intention : “AN EMPIRICAL STUDY OF CONSUMERS’ BUYING INTENTION TOWARD ECO FRIENDLY PRINTERS IN THE SWEDISH MARKET”

    University essay from Akademin för hållbar samhälls- och teknikutveckling

    Author : Noushan Memar; Syed Ayub Ahmed; [2012]
    Keywords : Green Consumer behavior; Green Consumer purchasing intentions; Green marketing; environmental consciousness; Green attitude; Green decision making; Theory of reasoned action;

    Abstract : Young et al.(2009) report a gap in customers’ buying habits which is referred to a value action gap. This value action gap is typically where customers are concerned about environmental issues but have a hard time interpreting it when making a purchase. READ MORE