Essays about: "Intention-behavior gap"

Showing result 1 - 5 of 14 essays containing the words Intention-behavior gap.

  1. 1. Shaping Tomorrow’s Sustainability: Unraveling Gen Z’s Decision-Making Journey for Sustainable Consumption

    University essay from Malmö universitet/Institutionen för Urbana Studier (US)

    Author : Alexandra Coughlin; Elena Dorner; [2023]
    Keywords : Generation Z; sustainable decision-making; sustainable consumption; sustainable marketing; green intention-behavior gap;

    Abstract : The largest generation on earth, Generation Z, holds substantial market power. They were born onto a planet that is overheating, in a society characterized by high growth and technological advancements at an accelerated speed, and are inheriting substantial sustainability, socio-economic, and climate change challenges. READ MORE

  2. 2. Mind the gap: Bridging the Intention Behavior Gap of Physical Activity using Digital Technology : An explorative study how consumers are using digital technology and what drivers are influencing their behavior

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Fabian Wendig; Julian Rüschendorf; [2022]
    Keywords : Intention Behavior Gap; Digital Technology; Physical Activity; Technology Acceptance Model; Theory of Planned Behavior;

    Abstract : Background: Even though the health benefits of regular exercises are common knowledge, a concerning trend of obesity due to a lack of physical activity in the population exists. As Digital Technology is largely adapted among consumers, the question is if and how it can be used as a tool to close the intention behavior gap concerning physical activity. READ MORE

  3. 3. Do investors walk their talk? Intention-behavior consistency of robo-advisor investors during stock market downturns

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Philipp Schwan; Elisabeth Julia Stephanie Six; [2022]
    Keywords : Investor behavior; Robo-advisor; Self-regulation; Intention-behavior gap;

    Abstract : Robo-advisors, as computer-automated investment platforms following passive investment strategies, have gained a lot of popularity, customers, and assets under management in recent years. They offer accessible and affordable wealth management solutions to a wide customer base through low fees and minimum investment amounts while providing well-diversified portfolios at individually assessed risk profiles. READ MORE

  4. 4. Sustainable Consumption Intention and Behavior of Chinese Consumers on Children’s Apparel: A Behavioral Reasoning Theory Perspective

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Yuan Gao; [2021]
    Keywords : Sustainable consumption; Children s apparel; Intention-behavior gap; Behavioral reasoning theory; Pro-environmental beliefs and values; Social Sciences;

    Abstract : The thesis aimed to explore what factors influenced Chinese consumers’ sustainable consumption intention and behavior with regard to children’s apparel. Regarding sustainable consumption, numerous previous studies found consumers were becoming more environmentally conscious and showing positive attitudes towards sustainable consumption. READ MORE

  5. 5. "Why we (do not) substitute meat" : Exploring how households with elementary school children explain their intentions and behaviour (gap) regarding meat substitute consumption.

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Danielle Elisabeth Vreeburg; Roxanne Manuella de Regt; [2021]
    Keywords : Intention-behaviour gap; meat substitutes; meat consumption; self-explaining; qualitative;

    Abstract : Background: The consumption of meat in western societies keeps growing. This leads to a paradox, with a growing awareness in the society of health and environmental issues regarding meat consumption and a growing willingness to substitute meat more often. READ MORE