Essays about: "Interactive E-mail"

Showing result 1 - 5 of 6 essays containing the words Interactive E-mail.

  1. 1. Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Theodor Öberg; Marcus Oldby; [2017]
    Keywords : Interactive E-mail; Interactiveness; E-mail; Impulse Buying Tendency; IBT;

    Abstract : This thesis aims to gain a better understanding of how customers behave with email and spontaneous online shopping and in which degree prospects or customer would be affected by functions in interactive e-mails. ... READ MORE

  3. 2. Is personalization always better? A Quantitative study of personalization in e-mail advertising.

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Arash Alidoost; Amanda Lärkert; [2011]
    Keywords : Personalization; E-mail advertising; Reactance; Involvement; Attitudes;

    Abstract : The new interactive web provides opportunities for companies to use personalization on a much broader scale than previously. Consumers are also benefiting from a more individualized marketing where the offers can be tailored to their specific preferences and sent to them directly through e-mail. READ MORE

  4. 3. Measuring Digital Signage ROI : A combination of Digital Signage and Mobile Advertising as a method for measuring Digtal Signage ROI

    University essay from Handelshögskolan vid Umeå universitet

    Author : Fredrik Helander; [2010]
    Keywords : Outdoor advertising; Digital signage; Mobile marketing; Mobile advertising; SMS-advertising; Advertising effectiveness; Return on investment; Interactive marketing; Interactive advertising.;

    Abstract : Marketing has changed a lot the past decade. New modern marketing channels have been developed and marketing have become more effective. This has affected the expectations advertisers have on advertising channels. One thing advertisers increasingly expect is to be able to efficiently measure the result of advertising, the ROI. READ MORE

  5. 4. Improving telemedicine onboard Norwegian ships and drilling platforms. : A study of intersectoral co-operation in Maritime Medicine

    University essay from Nordiska ministerrådet/Nordic School of Public Health NHV

    Author : Monika Petra Puskeppeleit; [2008]
    Keywords : Maritime Telemedicine; Intersectoral Co-Operation; Web-Based Survey; Norway;

    Abstract : Background: Using telemedicine to provide health services for seafarers represents a special case of intersectoral co-operation.Since 2006, several North Sea drilling platforms and internationally operating Norwegian merchant ships have usedonboard telemedicine equipment continuously. READ MORE

  6. 5. PERFORMING ARTS FOR HIV/AIDS COMMUNICATION

    University essay from Malmö högskola/Institutionen för konst, kultur och kommunikation (K3)

    Author : Fredrick Mugira; [2008]
    Keywords : Performing arts; HIV AIDS communication;

    Abstract : Basing on drama theory, social learning theory and activation theory of information exposure among others, this thesis set out to explore the effectiveness of live drama as a communication tool for raising young people’s awareness about HIV/AIDS and to draw conclusions in terms of strength and weakness. This thesis used a case study of DramAidE organization in KwaZulu Natal province of South Africa which has since 1992 been using participatory drama and other interactive educational methodologies to control the spread of the HIV/AIDS epidemic in especially KwaZulu Natal province which has the highest HIV prevalence rate in the country. READ MORE