Essays about: "Interbrand Ltd."

Found 2 essays containing the words Interbrand Ltd..

  1. 1. Brand Equity and Share Value: The Moderating Impact of Managerial Ability

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Love Berggren; Anna Widemar; [2018]
    Keywords : Brand Equity; Share Value; Managerial Ability; Interbrand Ltd.;

    Abstract : This study investigates the value relevance of brand value estimates provided by Interbrand Ltd. in their Best Global Brands list over the years 2000 to 2016 and the moderating impact of managerial ability on this relationship. READ MORE

  3. 2. Brand Equity & Shareholder Value: Portfolio Returns of Strong Brands

    University essay from Handelshögskolan i Stockholm/Institutionen för redovisning och finansiering

    Author : Joakim Olsson; Alexander Engel; [2012]
    Keywords : Fama-French and Carhart; Brand Equity; Shareholder Value; Portfolio Analysis; Excess Returns;

    Abstract : This study is the first to investigate the effects that strong brands, as estimated by Interbrand Ltd, have on shareholder value creation on the European market. We show that multiple trading strategies based on long positions in companies owning strong brands between January 2005 and February 2012 generate an average excess return of up to 12. READ MORE