Essays about: "Intergenerational Influence on Brand Equity"

Found 1 essay containing the words Intergenerational Influence on Brand Equity.

  1. 1. How do students choose their banks?

    University essay from Sektionen för Hälsa och Samhälle

    Author : Andreas Gleerup; Marcus Harborn; [2009]
    Keywords : Brand equity; banking industry; consumer behavior; customer based brand equity; students;

    Abstract : The purpose of this dissertation is to investigate customer behaviour in the banking industry of students at Kristianstad University. We wanted to test the theory of Customer based brand equity in the banking industry but also to challenge this theory with other independent theories which we have identified as important concerning customer behaviour the banking industry. READ MORE