Essays about: "Internal Alignment"

Showing result 1 - 5 of 47 essays containing the words Internal Alignment.

  1. 1. Seven Aspects of Internal Alignment Within Key Account Management : A Qualitative Study Analyzing Internal Alignment within the B2B Context

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Elias Johansson; Charlotte Ramstedt; Julia Weltman; [2019]
    Keywords : Key Account Management; Key Account Management Teams; Key Account Manager; Internal Alignment; Internal Misalignment;

    Abstract : One of the main tasks of key account management (KAM) practice is the creation of customized value propositions for a business-to-business organization's most important customers, which often requires the support of multiple internal departments. Thus, making internal alignment central in KAM in order to exchange value and serve the key accounts (KA) long-term. READ MORE

  2. 2. The Challenges of a B2B Market Entry within the Automotive Industry

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : Zacharias Rudberg; Oscar Sandelin; [2019]
    Keywords : Strategy Implementation; Market Theory; Strategy; Industrial Business to Business Marketing; Motor Vehicle Industry; Assembly Tools; Market Entry; Customer Relations; Organizational Alignment; Market Strategy; Marketing Organization; Strategiimplementering; Marknadsteori; Strategi; Industriell Business to Business Marknadsföring; Bilindustrin; Monteringsverktyg; Marknadsingång; Kundrelationer; Organisatorisk samstämmighet; Marknadsstrategi; Marknadsorganisation;

    Abstract : This thesis investigates the factors to consider when implementing a business to business market entry strategy within the automotive industry. The aforementioned is conducted through an exploratory case study at a global industrial firm providing a comprehensive range of products and services within the motor vehicle industry. READ MORE

  3. 3. The corporate challenge of ambidexterity; A case study of a large Swedish media organisation and their work on balancing exploitative and exploratory innovation

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Amanda Degerkvist; Oscar Hellström; [2019]
    Keywords : Strategic Innovation; Corporate Innovation; Exploitative; Exploratory; Ambidexterity; Innovation; Strategy; Paradox; Conflict; Organisational Structure; Culture; Business and Economics;

    Abstract : Purpose: In the setting of a large Swedish media organisation, the purpose of this study is to create an understanding of how internal factors (strategy, organisational structure and culture) affect the organisation's ability to handle ambidexterity and how the factors interrelate. Methodology: A qualitative single case study was conducted, from multiple levels within a large Swedish media organisation. READ MORE

  4. 4. Digital business strategy : The driver for change in internal and external business environment

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Institutionen för ekonomisk och industriell utveckling

    Author : Sarah Shaaban; Sumera Magsi; [2019]
    Keywords : Digital technologies; business strategies; IT strategies; digital business strategies; strategic alignment model and IT-business alignment ITBA .;

    Abstract : Title: Digital business strategy - The driver for change in internal and external business environment Authors: Sumera Magsi and Sarah Shaaban Advisor: Andrea Fried Master thesis, 30 credits Background:The effects resulting from a more intense use of digital technologies in companies is visible in the integration between business and IT strategies which creates an urge for digital business strategies to emerge. Thesis aim: The aim is to investigate the current state of digital business strategies which includes highlighting benefits and challenges. READ MORE

  5. 5. Responsible paper sourcing in a global matrix organised retail company

    University essay from SLU/Dept. of Forest Products

    Author : Annie Sandgren; [2019]
    Keywords : CSR; paper industry; reputational risk; supply network; traceability; försörjningsnätverk; pappersindustrin; spårbarhet;

    Abstract : Pressure from regulation as well as customer demand on responsibly sourced and produced goods and services is greater than ever. IKEA is considered a bench mark company as regards CSR in global supply chains and now a system needs to be put in place to also secure responsible paper sourcing. READ MORE