Essays about: "Internal Brand Knowledge"

Showing result 1 - 5 of 35 essays containing the words Internal Brand Knowledge.

1. 1. Adoption barriers to circular product design in Turkey : A study of Istanbul textile manufacturing

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Emma Nyström; Ella Eklind Magnusson; Klaudia Przybyszewska; [2023]
   Keywords : Circular economy; Circular product design; Turkish textile manufacturing; Istanbul; Barriers of circular product design;

   Abstract : The global unsustainable production and consumption patterns in the fashion and textile industry are a prevailing problem. With the rising trend of European brands reshoring their textile manufacturing and upcoming circular economy frameworks from the EU, the Turkish textile industry may face pressures to transform towards circularity in order to remain competitive. READ MORE

3. 2. Sustainability in Property Asset Management : An overview of perceptions, important aspects and implementation of sustainability in Swedish commercial real estate companies

   University essay from KTH/Fastighetsföretagande och finansiella system

   Author : William Broberg Piller; Violeth Edgar Nyoni; [2022]
   Keywords : “Property”; “Asset management”; “Real Estate”; “Sustainability”; ”Fastigheter”; ”Hållbarhet”; ”Förvaltning”;

   Abstract : Due to the challenges posed by climate change, the notion of sustainability is gaining traction in the real estate industry. This study highlights property asset managers' conceptual understanding of sustainability, and explores whether the level of implementation of sustainability is actually achieving sustainability objectives through the management of commercial real estate. READ MORE

4. 3. Managing brand crisis caused by unfounded rumors on social media: effective corporate communication strategies and time frame applications

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Francesco Faggella; Jan-Philipp Kulcke; Lukas Morneweg; [2021]
   Keywords : Crisis management; brand reputation; unfounded rumors; social media.; Business and Economics;

   Abstract : Purpose: To examine which communication strategy is effective and should be adopted when organizations face brand crises generated by the spread of unfounded rumors on social media. Methodology: This study was based on secondary data, based on the comparison of different case studies. READ MORE

5. 4. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

6. 5. Emotional Durability : Strategies and Future Integration – A Case Study

   University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Author : Michelle Bjerregaard Jensen; [2021]
   Keywords : Emotional durability; Longevity; Product Attachment; Design Thinking; Sustainability;

   Abstract : Background – Design for longevity stand in strong contrast to the dominant model of fast fashion, where mass-production, low prices and poor quality is the characteristics. The fast-paced model is linked to environmental degradation and there is a need for a systemic change in the system. READ MORE