Essays about: "Internal MARKETING AS STRATEGIES"

Showing result 11 - 15 of 43 essays containing the words Internal MARKETING AS STRATEGIES.

  1. 11. Addressing the Digital Forensic Challenges Within Modern Law Enforcement : A study of digital forensics and organizational buying behavior from a DF-company perspective

    University essay from KTH/Skolan för industriell teknik och management (ITM)

    Author : Johan Brandt; Oscar Wärnling; [2020]
    Keywords : ;

    Abstract : Today’s law enforcement agencies are presented with challenges regarding how to navigate the rapidly changing technical landscape. The proliferation of digital devices in society has presented opportunities for modern criminals, resulting in substantial changes in criminal behavior. READ MORE

  3. 12. The Challenges of a Swedish SME in Entering the Chinese market - A case study on the market entry process of Cibes Lift Group AB to the Chinese market

    University essay from Göteborgs universitet/Graduate School

    Author : Malthe Vesström; Syed Nabil Raiyan; [2019-03-19]
    Keywords : SME; internationalization; emerging market; China; barriers; internal; external; challenges;

    Abstract : As the world has become more integrated with governments lowering trade barriers, regulations and with advancement in technologies, the internationalization of SMEs have been seen to rise. Through internationalization, SMEs are able enhance their capabilities, competencies, expand their customer base, increase their production capacity, profit and growth. READ MORE

  4. 13. Managing Corporate Reputation : Management Challenges to Communicate the Corporate Identity in a SME

    University essay from Umeå universitet/Företagsekonomi

    Author : Janette-Erika Berg; Sofia Blomqvist; [2019]
    Keywords : intangible resources; reputation; management; Finland; corporate identity; corporate communications; SME;

    Abstract : During the times of fast phased global business, organizations must discover new ways to make functional strategies to survive, so the search for competitive advantage remains the main objective for companies. Intangible assets are increasingly essential for value creation for firms due to their valuable, rare, inimitable, non-substitutable nature. READ MORE

  5. 14. The Copenhill Crisis. The Dark Side of Planning The Greenest Waste-fired Power Plant Ever Seen

    University essay from Malmö universitet/Fakulteten för kultur och samhälle (KS)

    Author : Ulrik Kohl; [2019]
    Keywords : urban politics; power plant; neoliberal planning; iconicity; city marketing; sustainable energy; waste-to-energy; dark side of planning;

    Abstract : This thesis is about the making of a power plant. It sheds light on how neoliberal ideas shape large public investments in sustainable energy infrastructure. It tells the story of how the City of Copenhagen decided to build what was claimed to be the greenest waste-fired power plant in the world: Copenhill. READ MORE

  6. 15. How to make guests behave more environmentally friendly in hotel rooms? : The exploration of motivation factors from guests' perspective 

    University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

    Author : Lei Yang; [2017]
    Keywords : Hotel guests; environmental behavior; environmental knowledge; environmental attitude; individual responsibility; governmental regulation; marketing strategies; social norms;

    Abstract : Hotel industry, as the largest sub-sector of tourism often generates huge negative environmental impacts, including waste of freshwater, consumption of energy and carbon dioxide emissions. It is clear that the guests’ choices and actions in hotel rooms shape the environmental sustainability of the hotel industry. READ MORE