Essays about: "Internal Marketing Communication"
Showing result 11 - 15 of 85 essays containing the words Internal Marketing Communication.
-
11. (Could you please) send me the report, now(?)! : The impact of managerial communication styles on employee engagement on ISM
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background Employee turnover is increasing and in order for companies to retain their workforce, internal marketing (IM) needs to be applied. With internal communication (IC) being seen as the key to implementing employee oriented strategies and activities to motivate employees and coordinate cross-functional efforts within IM, internal social media (ISM), as known for fostering communication among employees, needs to be investigated regarding its influence on employee engagement. READ MORE
-
12. Communicating big data in the healthcare industry
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : In recent years nearly every aspect of how we function as a society has transformed from analogue to digital. This has spurred extraordinary change and acted as a catalyst for technology innovation, as well as big data generation. Big data is characterized by its constantly growing volume, wide variety, high velocity, and powerful veracity. READ MORE
-
13. From flea market to fashion powerhouse : A case study on Myrornas brand transformation
University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomiAbstract : This study provides information on the transformation from flea market to fashion retail business that the second hand business Myrorna has undergone. The scope of this study has been rebranding, marketing and communication as well as two trends: sustainability and second hand. READ MORE
-
14. Challenges with Successful Marketing : A study to identify challenges and opportunities with introducing services of value-added-sales to customers within the prevailing steel manufacturing industry
University essay from KTH/Skolan för industriell teknik och management (ITM)Abstract : Marketing is an essential part of the overall organization when it comes to introducing a company’s new offerings to the market. Therefore, customers need to be informed and aware of the company’s entire portfolio to be able to make correct decisions that benefit them. READ MORE
-
15. Social enterprise and stakeholder relationships in Vietnam’s social innovation
University essay from Lunds universitet/Ekonomisk-historiska institutionenAbstract : This thesis aims to investigate the role of social enterprise in coordinating stakeholder relationships to develop social innovation through the lens of stakeholder theory and its conceptual framework in sustainability management. Social enterprises are believed to feature the ability to establish and manage collaboration between stakeholders in the entrepreneurial process, therefore they are seen as the driving force in the success of social innovation. READ MORE