Essays about: "Internal Marketing Communication"

Showing result 6 - 10 of 85 essays containing the words Internal Marketing Communication.

1. 6. Secret sustainability: A case study of why a company might go silent with its green achievements

   University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

   Author : Antonia Alan; Jenny Trolläng; [2022]
   Keywords : Greenhushing; Green Blushing; Green Communication; Green Marketing; Corporate Social Responsibility;

   Abstract : Greenhushing is acknowledged as a growing concerning behavior referring to when companies deliberately avoid communicating their green achievements. Thus, while companies do substantial work within sustainability, these efforts are strategically or involuntarily not communicated, but why? The research field on greenhushing remains nascent, and scholars have inadequately explained why greenhushing occurs, particularly has previous literature overlooked the strategic perspective and company- specific circumstances. READ MORE

3. 7. Opportunities and Challenges for a Contractor in a Change Towards a Circular Economy

   University essay from KTH/Fastigheter och byggande

   Author : Jessica Gottmarsson; Sandra Valdani; [2021]
   Keywords : circular economy; organizational change; circular construction; motivational factors; cirkulär ekonomi; organisationsförändring; cirkulärt byggande; motivationsfaktorer;

   Abstract : Few have missed out on the fact that the world's carbon dioxide emissions need to be reduced, and the need to switch to a circular economy in order to save earth’s resources is increasingly discussed. In Sweden, the construction sector accounts for more than a third of all generated waste and almost a quarter of all hazardous waste. READ MORE

4. 8. Corporate Climate Initiatives: An Inside-Out Approach to Stakeholder Engagement

   University essay from Uppsala universitet/Institutionen för geovetenskaper

   Author : Matilda Hjelmqvist; [2021]
   Keywords : Corporate Social Responsibility CSR ; Employee Engagement; Environmental Communication; Stakeholder Management; Sustainable Development; Voluntary Climate Initiatives;

   Abstract : The aim of this case study was to explain how voluntary climate initiatives are communicated to employees, and the role of employee involvement as an antecedent for more strategic environmental sustainability work. More specifically, the project explored enabling factors for stakeholder involvement from a Corporate Social Responsibility (CSR) communication perspective. READ MORE

5. 9. It’s just a meme bro! : How memes in marketing communication affects brand personality

   University essay from Högskolan Kristianstad/Fakulteten för ekonomi

   Author : Alban Krasniqi; Victor L. Palmstadius; [2021]
   Keywords : Brand personality; A New Measure of Brand Personality; secondary associations; memes; marketing communication;

   Abstract : Internet memes have in recent years become a prevalent phenomenon which brands have now started to use in their marketing communication efforts. Previous brand personality research suggested that communication style can change a brand’s perceived personality from a consumer’s perspective. READ MORE

6. 10. The relation between information management strategies and an organisations marketing strategy : a comparative study of three logistics companies

   University essay from

   Author : Yasmine Styf; [2021]
   Keywords : Communication; leadership; co-workership; knowledge sharing; marketing; information strategies; economy; data analysis;

   Abstract : The aim of this research is to examine the relation between an organisation´s information strategy and their marketing strategies. It also brings to surface what effects an effective working information strategy might have on an organisation´s marketing strategy. READ MORE